Exam (elaborations)
Cigarettes In American Culture Exam 1
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Cigarettes In American Culture Exam 1
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Cigarettes In American Culture Exam 1Albert Lasker - ANSWER--advertising director for "Lucky Strikes"
-convinced that testimonials from prominent women would be effective in discrediting
social mores against women smoking
-Ad: For a Slender Figure-Reach for a Lucky Instead of a Sweet
Benjamin Belt - ANSWER--President of Lorillard
-mimicked Hill in generating public attention for his new brand Old Gold
-"Eat a chocolate. Light an Old Gold, and Enjoy both!"
-first to use comic strips in national advertising
-offered contestants who solved a puzzle the chance to win thousands of dollars
-became the big four
-1924
Big Three and their creators - ANSWER--RJ Reynolds; Camel
-Liggett and Myers; Chesterfield
-American Tobacco Company; Lucky Strike
Carl Avery Werner - ANSWER--"The Triumph of the Cigarette"
-supported cigarette smoking
-published after WWI
Edith Nilson Lowe - ANSWER--letter to NY times
-approved cigarette smoking for soldiers
-1918
Edward Bernays - ANSWER--nephew of Sigmund Freud
-Hill enlisted in his efforts and acted as a PR
-blurred the lines between advertising and news
-employed surveys
-staged an event where he hired women to smoke in public
-product placement in movies
-fundraised charity events that made the color green more fashionable
Ernest Ditcher - ANSWER-"Why Do We Smoke Cigarettes?"
George Washington Hill - ANSWER--head of the American Tobacco Company in the
1920s
-created "toasting tobacco" in order to sell his brand of cigarettes "Lucky Strikes"
-"toasting" apparently made his brand a superior and safer product
-Lasker and Hill were eager to advertise directly to women
-hated by the candy industry
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