Luxury Marketing Final Exam Questions and Answers 100% Solved | Rated A+
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Course
Luxury
Institution
Luxury
Luxury Marketing Final Exam Questions
and Answers 100% Solved | Rated A+
luxury has to do with - - social stratification
-the option of practical and utility waste
-decisions relating to the distribution of wealth
two fundamental sociological trump cards - - female emancipation
-world peace
...
-Luxury as an individual pleasure (cocooning luxury, customer experience,
aesthetics, multisensory, quality attitudes)
-Based on hedonic motivation more than utilitarian
-"Luxury for oneself"
cocooning - ✔✔retreating into environment of luxury
hedonic motivation - ✔✔trying to appease ones desires, believe in the
highest level quality natural to who they are as people
a luxury that is not ethical ceases to be a luxury - ✔✔the purpose of luxury
is to contribute to social peace and universal happiness
the aim of positive luxury is - ✔✔-to elevate somebody socially by raising
one's own esteem in the yes of others and not by crushing them
-to make one happier
luxury and time - ✔✔-to enjoy luxury you have to devote time to it and
luxury is an opportunity to enjoy some free time
-luxury should not be a slave of time but stand aloof from time
- a luxury item is both timeless and of the here and now
a luxury products is... - ✔✔hand made and sold by one individual to
another
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