Exam (elaborations)
NRF BUSINESS OF RETAIL CERTIFICATION EXAM QUESTIONS AND ANSWERS 2024 WITH COMPLETE SOLUTIONS.
NRF BUSINESS OF RETAIL CERTIFICATION EXAM QUESTIONS AND ANSWERS 2024 WITH COMPLETE SOLUTIONS.
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NRF BUSINESS OF RETAIL
CERTIFICATION EXAM QUESTIONS AND
ANSWERS 2024 WITH COMPLETE
SOLUTIONS
brick-and-mortar ff- ffAnswer ffthe ffpresence ffof ffa ffphysical ffstorefront ffand ffface-to-face
ffcustomer ffexperiences
closeout ffstores ff- ffAnswer ffoff-price ffstores ffthat ffoffer ffan ffassortment ffof ffbrand-name
ffmerchandise ffat ffa ffsignificant ffdiscount ffoff ffthe ffmanufacturer's ffprice
commercial ffcue ff- ffAnswer ffadvertising ffmessage ffthat ffimpacts ffpurchase ffdecisions
comparison ffshopper ff- ffAnswer ffthe ffcustomer ffwho ffspends fftime ffsearching fffor ffthe
ffbest ffprice ffor ffdeal ffon ffthe ffitem ffshe ffis fflooking ffto ffpurchase
convenience ffstores ff- ffAnswer ffthese ffstores ffaim ffat ffproviding fftheir ffcustomers ffa
ffconvenient ffshopping ffexperience. ffthe ffgeneral ffmerchandise ffstores ffare ffeasily
ffaccessible, ffsmall ffin ffsize, ffwith ffquick ffshopping ffand ffeasy ffcheckout
corporate ffchain ff- ffAnswer ffa ffcompany ffthat ffoperates ffmultiple ffstores ffunder
ffcommon ffownership, ffand ffusually ffhas ffcentralized ffdecision-making
demographics ff- ffAnswer ffquantifiable ffinformation ffabout ffa ffcustomer ffsuch ffas
ffhousehold ffsize, ffincome, ffeducation, ffoccupation, ffand ffplace ffof ffresidence
department ffstores ff- ffAnswer ffthese ffstores ffoffer ffgood ffservice ffand ffa ffbroad ffvariety
ffand ffassortment ffof ffproducts ffof ffmid-to-high ffquality
direct ffselling ff- ffAnswer ffsalespeople ffcontact ffcustomers ffdirectly ffin ffa ffconvenient
fflocation, ffoften ffat ffa ffcustomer's ffhome; ffdemonstrate ffproduct ffbenefits; fftake fforders;
ffand ffdeliver ffthe ffproducts ffor ffperform ffthe ffservices
discount ffselling ff- ffAnswer ffthese ffretailers ffoffer ffa ffbroad ffvariety ffof ffmerchandise,
fflimited ffservice, ffand fflow ffprices
distribution ffchannel ff- ffAnswer ffthe ffchain ffof ffbusinesses ffthrough ffwhich ffa ffgood ffor
ffservice ffpasses ffuntil ffit ffreaches ffthe ffend ffcustomer
, diverse ffshopper ff- ffAnswer ffthis ffbuyer ffis ffhard ffto ffpredict ffor ffto ffunderstand. ffhe
ffshops ffin ffmany ffdifferent ffplaces ffand ffis ffnot ffobviously ffinfluenced ffby ffany ffone
ffretail ffelement
e-commerce ff- ffAnswer ffbuying ffand ffselling ffthrough ffthe ffinternet ffvia ffan ffelectronic
ffdevice
follower ff- ffAnswer ffthis ffcustomer ffusually ffwaits ffto ffsee ffwhat ffthe fflatest fftrend ffwill
ffbe, ffand ffis ffreluctant ffto fftry ffnew ffproducts ffuntil fffriends ffhave ffdone ffso ffand
ffreported ffon ffthem
franchises ff- ffAnswer ffthe fflicense ffgranted ffto ffanother ffparty ffto ffmarket ffa ffcompany's
ffgoods ffor ffservices ffin ffa ffparticular ffterritory
gross ffdomestic ffproduct ff(gdp) ff- ffAnswer ffthe ffmonetary ffvalue ffof ffall ffthe fffinished
ffgoods ffand ffservices ffproduced ffwithin ffa ffcountry ffannually
impulse ffbuyer ff- ffAnswer ffthe ffperson ffwho ffmakes ffquick ffpurchase ffdecisions
independent ffestablishment ff- ffAnswer fftypically ffsingle ffstore ffor ffa ffsmall, ffregional
ffchain
innovative ffcustomer ff- ffAnswer ffthe ffbuyer ffwho ffwants ffto ffbe ffthe fffirst ffto ffpurchase
ffand ffown ffthe fflatest ffmerchandise
manufacturer ff- ffAnswer ffproduces ffthe ffproducts
multi-channel ff- ffAnswer ffretail ffoperations ffwith ffcustomer fftransactions ffpossible
ffthrough ffmultiple ffconnected ffchannels
off-price ffretailers ff- ffAnswer ffoffer ffbrand ffname ffmerchandise ffat ffa ffdiscount. ffthe
ffmerchandise fftypically ffconsists ffof ffexcess ffinventory, ffcloseouts ffand ffirregulars
omnichannel ff- ffAnswer ffsimilar ffto ffmulti-channel ffretailing, ffwith ffthe fffocus ffon
ffcreating ffa ffseamless ffconsumer ffexperiences ffthrough ffany ffand ffall ffshopping
ffchannels
outlet ffstores ff- ffAnswer ffoff ffprices ffstores ffthat ffare ffowned ffby ffthe ffmanufacturer ffor
ffretailer
physical ffcue ff- ffAnswer ffa ffphysical ffneed ffsuch ffas ffhunger ffor ffthirst ffthat ffdrives
ffbehavior
recreational ffshopper ff- ffAnswer ffthis ffcustomer ffshops fffor fffun, ffand fftherefore
ffshopping ffdoes ffnot ffnecessarily ffmean ffalways ffmaking ffa ffpurchase