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ADPR 3850 EXAM 1 CLEMENTSON | 143 QUESTIONS | WITH COMPLETE ANSWERS!!
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ADPR 3850 EXAM 1 CLEMENTSON | 143 QUESTIONS | WITH COMPLETE ANSWERS!!
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ADPR 3850 EXAM 1CLEMENTSON | 143
QUESTIONS | WITH
COMPLETE ANSWERS!!
ADPR 3850
Evatee 10/22/24 ADPR 3850
,ADPR 3850 EXAM 1 CLEMENTSON | 143
QUESTIONS | WITH COMPLETE ANSWERS!!
What are the key elements that distinguish PR from advertising? Answer -
Issues and crisis management, internal communication, strategic
communication advice
- Advertising is a transaction, a company that wants public attention by paying
for specific promotion
- PR is not sales
What is the definition of public relations according to PRSA? Answer - Strategic
communication process that builds mutually beneficial relationships between
organizations and their publics
How is PR different from a one-way street? Answer - It is a give-and-take
relationship addressing the interests of all parties
Other PR definitions... Answer - - PR is an interactive process that occurs over
time, not a transaction or isolated event or activity
- PR involves persuasion, not purchasing
- Interaction between PR professional and gatekeeper
- impacting public opinion, influencing behavior and driving business results.
What is earned media and how does it differ from paid media? Answer - -
Earned media is a result obtained through interaction with a gatekeeper,
involves persuasion within PR
- Paid media is a transaction commonly used in advertising to pay for public
view
, What is media relations and who does it involve? Answer - Interactions with
editors, reporters, journalists at various publications and outlets
What is corporate social responsibility? Answer - - Expectations for
organizations to give back and address economic, social, and environmental
impacts
- the "economic, legal, ethical, and discretionary expectations that society has
of organizations" to give back or contribute to society
- "the sum of the voluntary actions taken by a company to address the
economic, social and environmental impacts of its business operations and the
concerns of its principal stakeholders"
trajectory of jobs in PR according to BLS Answer - Job growth of 6% per years
Average salary of around 62k
PR markets globally Answer - - Growing demand for skilled communicators on
social media who can leverage their skills for their employers
- Social media powerful marketing and communications platform
- particularly strong markets worldwide, besides the United States, including
China (now the second largest in the world), Europe, India, and the Middle
East.
Effective PR professional skills Answer - media relations, employee
communications, research and strategic planning, social media
Employee communications Answer - Creating newsletters, websites, videos,
intranets, or frequently asked questions (FAQs); preparing remarks for senior
management to convey their vision for the company to employees.
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