TEST BANK
LINDA DAWSON
University of Washington
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U
BUSINESS STATISTICS
E S
A F IRST C OURSE
S
THIRD EDITION
I
O
N
Norean R. Sharpe
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Georgetown University
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Richard De Veaux
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D
Williams College
E
Paul Velleman
M
Cornell University
Boston Columbus Indianapolis New York San Francisco
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
,Chapter 1: Data and Decisions– Quiz A Name_________________________
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
1. Viamedia, the cable industry's leading independent cable rep firm and provider of
online advertising services, sponsored an online survey in June, 2013 to understand
television viewing habits. The survey was given to 2,029 American adults age 18 and
older, of whom 1,958 watch television programming. Of interest was how Americans
watched television –72% watch cable TV while 33% watch on a device (tablet,
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smartphone, computer). Describe the W’s for the information given.
• Who:
U
• What:
• When:
E
• Where:
• How:
S
• Why:
S
1.2.2 Identify various aspects of studies and experiments and/or classify variables.
2. The following tables display some of the demographic data collected in a recent
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(2012) Nielsen Global Survey analyzing Asian American purchasing behaviors and
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television viewing patterns. List the variables in the data set. Indicate whether each
variable is categorical or quantitative. If the variable is quantitative, give the units.
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Income % Total % Asian- Age % Total % Asian-
Ranges U.S. American Distribution U.S. American
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Households Households Households Households
< $25,000 24% 20% 0–9 13% 12%
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$25,000– 11% 8% 10–17 11% 10%
$34,999 18–24 10% 10%
C
$35,000– 16% 13%
$49,999 25–34 13% 16%
$50,000– 20% 18% 45–54 14% 14%
D
$74,999 55–74 20% 14%
$75,000– 12% 14%
E
75+ 6% 4%
$99,999
Composition %
$100,000+ 18% 29%
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of Asian- Composition
Americans
Asian-Indian 19%
Vietnamese 11%
Chinese 23%
Korean 10%
Filipino 17%
Japanese 5%
Other Asian 15%
1-1
Copyright © 2017 Pearson Education, Inc.
,1-2 Chapter 1 Data and Decisions
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
3. In addition to the variables listed above, data were also collected on the variables
listed below. Indicate whether each is nominal or ordinal.
• Region of U.S. (NE, NW, MW, SW, SE)
• Education (Less than High School, High School, Some College, College +)
• Marital Status (Single, Widowed, Divorced, Married)
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1.2.3 Identify various aspects of studies and experiments and/or classify variables.
4. For each of the following, indicate whether the data are cross-sectional or time series:
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• Monthly spending on household goods
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• Change in population for 5 consecutive years
• Percentage of adults who bank online
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• Composition of types of Asian American families in the most populated U.S.
cities.
S
• Monthly demand for a technology item
• Percentage of adults who purchase goods online
I
O
N
N
O
C
E D
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Copyright © 2017 Pearson Education, Inc.
, Quiz A 1-3
Chapter 1: Data and Decisions – Quiz A – Key
1. Viamedia, the cable industry's leading independent cable rep firm and provider of
online advertising services, sponsored an online survey in June, 2013 to
understand television viewing habits. The survey was given to 2,029 American
adults age 18 and older, of whom 1,958 watch television programming. Of
interest was how Americans watched television –72% watch cable TV while 33%
watch on a device (tablet, smartphone, computer). Describe the W’s for the
R
information given.
U
• Who:
American adults aged 18 and older
E
• What:
S
Television viewing
S
• When:
June 2013
I
O
• Where:
United States
N
• How:
Online survey
N
• Why:
O
to analyze how Americans watch television
C
E D
M
Copyright © 2017 Pearson Education, Inc.
