Exam (elaborations)
MBA 706 Exam 2- Questions and Answers
- Course
- Institution
MBA 706 Exam 2- Questions and Answers
[Show more]
Content preview
MBA 706 Exam 2- Questions and AnswersWith differential strategy the customer: CORRECT ANS-Views the product or service as
unique
Focus strategy sources include CORRECT ANS-Geographic area, end-user focus, product
line specialist
The organization concentrates on a narrower range of business activities with this strategy
CORRECT ANS-Focus strategy
Characteristics of sustainable competitive advantage CORRECT ANS-Relevant and
defensible
Eight sources of competitive advantage CORRECT ANS-Product performance, perception of
product, low cost operations, legal advantages, alliances/ relationships, superior skills,
flexibility, attitude
product performance characteristics: CORRECT ANS-Robust, economic and easy to use
Perception of product CORRECT ANS-Brand image and product positioning
Low cost operations CORRECT ANS-Location and buying power
Legal advice CORRECT ANS-Patents, contracts, and copyright
Alliances/ relationships CORRECT ANS-Networking and procurement
Superior skills CORRECT ANS-Database management and design skills
, MBA 706 Exam 2- Questions and Answers
Flexibility CORRECT ANS-Developing customized solutions
Attitude CORRECT ANS-Aggressive selling and rough negotiations
There are 4 types of market positions: CORRECT ANS-Leader, challenger, follower, niche
Leader market position CORRECT ANS-Expands the market, offensive strategy, defensive
strategy
Challenger market position CORRECT ANS-Selective targeting and attacks leader
Follower market position CORRECT ANS-Duplication and adaptation
Niche market position CORRECT ANS-Focus on specific market segments and strategies
adopted by niche players
Reasons for strategic wear out CORRECT ANS-Changes in customer requirements
Changes in distribution systems
Innovation by competitors
Poor control of company costs
Lack of consistent investment
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TheeGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79079 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now