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MKT 315 Final Exam Review questions with correct answers $12.99   Add to cart

Exam (elaborations)

MKT 315 Final Exam Review questions with correct answers

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  • Course
  • MKT 315
  • Institution
  • MKT 315

MKT 315 Final Exam Review questions with correct answers

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  • October 20, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MKT 315
  • MKT 315
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Lectphilip
MKT 315 Final Exam Review questions
with correct answers
Multichannel - correct answer-The use of a combination of two or more indirect channels and possible a
direct channel to reach target markets.



Price Elasticity of Demand - correct answer-a measure of price sensitivity providing a relationship
between adjustments in price and quantity demanded of a good or service.



Retailer - correct answer-An intermediary who sells to consumers



Sales Force Automation System - correct answer-Enables sales people to efficiently work from any
location at any time.



Milton Friedman's Famous Maxim, paraphrased - correct answer-The social responsibility of a business
is to make a profit.



Return on Investment (ROI) - correct answer-Measures the profit or loss generated by the investment
relative to the costs associated with that product.



Decoding - correct answer-When a receiver assigns meaning to the symbols encoded by company
advertisements.



Public Relations - correct answer-Incorporates the use of web pages, sponsorships, press releases, and
special events.



Content Optimization - correct answer-Used by web designers to ensure that each webpage works
effectively with various search engines.



The Promotional Mix - correct answer-advertising, personal selling, sales promotion, public relations,
direct marketing, and digital marketing

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