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BUAD 453 AOLA EXAM QUESTIONS AND ACCURATE ANSWERS
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BUAD 453 AOLA EXAM QUESTIONS AND ACCURATE ANSWERS...
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BUAD 453 AOLA EXAM QUESTIONS AND ACCURATE ANSWERSPrimary Contribution Which of the following functional areas do you make most
contribution to the firm's decisions?
a. Marketing
b. Sales Management
c. Finance and Accounting
d. Manufacturing - ANSWER Finance and Accounting
Secondary Contribution Which of the following functional areas do you make a
significant, but secondary, contribution to the firm's decisions?
a. Marketing
b. Sales Management
c. Finance and Accounting
d. Manufacturing - ANSWER
Pick the segment that your company chose as your primary segment in Q5.
a. Recreation
b. Mountain
c. Speed - ANWER c. Speed
Pick the segment that your company chose as your secondary segment in Q5.
a. Recreation
,b. Mountain
c. Speed - ANSWER mountain
Which company spent the most on advertising in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ANSWER a. Ridin' Dirty
Which firm had the highest ad judgment in your primary target segment?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ANSWER b. Oh, Wheely?
Which firm had the highest brand rating in your primary target segment?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ANSWER a. Ridin' Dirty/b. Oh, Wheely?
, Which firm had the most stores in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ANSWER All are correct.
Which firm do you think had the lowest average per unit production cost?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ANSWER b. Oh, Wheely?
Which firm had the highest financial performance score on the Q5 balanced scorecard?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ANSWER d. All I do is Schwinn
Which firm had the highest average sales price across all brands?
a. Ridin' Dirty ($1,453)
b. Oh, Wheely? ($1,587)
c. LyfeCycles ($1,600)
d. All I do is Schwinn ($1,445)
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