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BA382 Final Exam Questions And 100% Correct Answers
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BA382 Final Exam Questions And 100% Correct AnswersWhich of the following terms is a synonym for switching costs? - ANSWER Lock-in
Which of the following could potentially halt the availability of a firm's product or
service? - ANSWER Bankruptcy
Apple is known worldwide as one of the largest makers of PCs and a leading maker of
digital music players, otherwise known as iPods. Because of the iTunes effort, Apple
has captured 75 percent in sales of music downloads, thereby competing directly with
the four major recording labels within the music industry. This is possible because of the
_____ of Apple's hardware business and the digital music market. - ANSWER
convergence
Product bundling by dominant firms may be considered anti-competitive by regional
anti-trust authorities. - ANSWER True
The world's online auction leader eBay launched its Japanese auction site just five
months after Yahoo! started its Japanese auction service. For all that, however, eBay
never managed to pose a serious challenge and eventually pulled out of the market. This
illustrates the following: - ANSWER first mover must be first in network effect markets.
Windows OS, iPhones, the Wii, and Facebook's application programming interfaces
allow independent developers to create and integrate complementary goods. Based on
this evidence all of these products or service can be said to be _____. - ANSWER
platforms
Moving first is often very important in markets subject to network effects. - ANSWER
True
If 'V' represents the value of a network and 'n,' the number of users of a network, then
Metcalfe's Law is defined by the equation: - ANSWER V= n2
, Many firms use _____ for managing information overload, opting to distribute content
virally rather than via e-mail. - ANSWER RSS feeds
Web 2.0 services are targeted at creating resources and sharing information based on
transaction-focused storefront models. - ANSWER False
A _____ is a list of a blogger's favorite sites, usually appearing in the right or left column
of a blog's main page. - ANSWER blog roll
_____ refers to a system of orbiting satellites that can detect the location of any devices
equipped with a suitable receiver. - ANSWER GPS
_____ are a means of organizing tweets in which keywords are preceded by the #
character. - ANSWER Hash tags
Unlike Facebook, which requires most users to accept "friends" before they can view
status updates, Twitter default enables _____ following. - ANSWER asymmetrical
A( n ) _____ is a false online identity created to tout a particular point of view, often in
favor of a firm, product, or individual. - ANSWER sock puppet
_____ are designed to provide rapid notification to their readership rather than detailed
or in-depth comments. - ANSWER Microblogs
Apple, which controls more than 75 percent of digital music sales, was able to dictate
song pricing for years, despite the tremendous protests of the record labels. This
suggests that: - ANSWER firms with strong network effects enjoy substantial bargaining
power over partners.
The natural state of a market with network effects is to have intense competition
between several rivals. - ANSWER False
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