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WPC 480 - Chapter 6 Exam Questions and Answers
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WPC 480 - Chapter 6 Exam Questions and Answers
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WPC 480 - Chapter 6 Exam Questionsand Answers
Business iilevel iistrategy ii- iiAnswers ii-The iigoal-directed iiactions iimanagers iitake iiin
iitheir iiquest iifor iicompetitive iiadvantage iiwhen iicompeting iiin iia iisingle iiproduct iimarket.
Who ii- iiAnswers ii-Which iicustomer iisegments iiwill iiwe iiserve?
What ii- iiAnswers ii-What iicustomer iineeds, iiwishes, iiand iidesired iiwill iiwe iisatisfy?
Why ii- iiAnswers ii-Why iido iiwe iiwant iito iisatisfy iithem?
How ii- iiAnswers ii-How iiwill iiwe iisatisfy iiour iicustomers' iineeds?
Industry iifirm iieffects ii- iiAnswers ii-To iiformulate iian iieffective iibusiness iistrategy,
iimanagers iineed iito iikeep iiin iimind iithat iicompetitive iiadvantage iiis iidetermined iijointly
iiby ii______ iiand ii______ ii______.
Strategic iitrade iioffs ii- iiAnswers ii-Choices iibetween iia iicost iior iivalue iiposition. iiSuch
iichoices iiare iinecessary iibecause iihigher iivalue iicreation iitends iito iigenerate iihigher
iicost.
Differentiation iistrategy ii- iiAnswers ii-Generic iibusiness iistrategy iithat iiseeks iito iicreate
iihigher iivalue iifor iicustomers iithan iithe iivalue iithat iicompetitors iicreate.
Cost iileadership iistrategy ii- iiAnswers ii-Generic iibusiness iistrategy iithat iiseeks iito iicreate
iithe iisame iior iisimilar iivalue iifor iicustomer iiat iia iilower iicost.
Scope iiof iicompetition ii- iiAnswers ii-The iisize- iinarrow iior iibroad ii- iiof iithe iimarket iiin
iiwhich iia iifirm iichooses iito iicompete.
Focused iicost iileadership iistrategy ii- iiAnswers ii-Same iias iithe iicost-leadership iistrategy
iiexcept iiwith iia iinarrow iifocus iion iia iiniche iimarket.
Focused iidifferentiation iistrategy ii- iiAnswers ii-Same iias iithe iidifferentiation iistrategy
iiexcept iiwith iia iinarrow iifocus iion iia iiniche iimarket.
Increase iithe iiperceived iivalue ii- iiAnswers ii-The iigoal iiof iia iidifferentiation iistrategy iiis iito
iiadd iiunique iifeatures iithat iiwill ii______ ii______ ii______ ii______ iiof iigoods iiand
iiservices iiin iithe iiminds iiof iiconsumers iiso iithey iiare iiwilling iito iipay iia iihigher iiprice.
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