Module Four Milestone Worksheet: Promotion and Price Hampshire University MKT 205: Applied Marketing Strategies Sean 02:04:58 GMT -05:00 PR OD UCT semisweet chocolate baking chips PERS ON A Molly Zimmermann, 35 PR OM OTIO N F IR ST MARKETING CH ANNE L Description of first marketing chan...
Module Four Milestone Worksheet: Promotion and Price
Hampshire University MKT 205:
Applied Marketing Strategies Sean
02:04:58 GMT -05:00
, PR OD UCT
semisweet chocolate baking chips
PERS ON A
Molly Zimmermann, 35
PR OM OTIO N
F IR ST MARKETING CH ANNE L
Description of first marketing channel: Digital marketing communication has become the way
to reach a diverse audience by utilizing social media marketing this platform will allow the
company to build social networks and gather usable data to further use social media to market
the products of the company to everyone who loves chocolate and/or are looking for an
affordable chocolate for their families to utilize.
Why this channel is appropriate for this persona: A well-designed social media marketing plan
delivers another invaluable resource to boost marketing outcomes: customer data. Rather than
being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM tools have the
capacity not only to extract customer data but also to turn this gold into actionable market
analysis—or even to use the data to crowdsource new strategies.(Hayes, 2024)
S EC OND M AR KE TI NG CHANNEL
Description of second marketing channel: To market to new users a tool that can be used is a
SEO (search engine optimization) on the website ensures as many users as possible find the
content. SEO determines the rank in related users’ searches and showing up in the top positions
for a given search means a gain in more traffic than if content ranks lower. Search engines seek
to provide the best content to address a user’s query, so producing valuable content on a
consistent basis is the key to SEO. (Hausman, 2024)
Why this channel is appropriate for this persona: By carfully choosing the appropriate
keywords related to the content in the title, meta description, and alt tags for the images
among other ways to use the keywords in seach engines so they redireect back to the
sponsored link provided on the web search going to the webpage of the company. This shows
the value of the content through engagement on social media and backlinks for other sites. This
is called social signals. Long-form content suggests that the provided value will bring back a
02:04:58 GMT -05:00
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