COM 311 Milestone One Southern New Hampshire University COM-311 Social Media Strategy 02:27:26 GMT -05:00 COM 311 Milestone One When developing a social media strategy, it is essential to understand the target audience in terms of both demographics and psychographics. For the fundraising camp...
When developing a social media strategy, it is essential to understand the target audience
in terms of both demographics and psychographics. For the fundraising campaign for St. Jude’s
Research Hospital, the target audience can be broadly categorized into young adults, particularly
students and alumni of Southern New Hampshire University. Age is a crucial demographic
factor; SNHU’s target audience typically falls between 18 and 35 years old, as the university
caters to both traditional college students and working adults pursuing further education.
Understanding this age group’s preferences helps tailor the content for platforms they frequently
use, such as Instagram, TikTok, and Facebook.
Education plays an important role in shaping the messaging. Since the audience is either
current students or alumni, the communication style should reflect a well-educated base,
focusing on values like community and giving back. Income is another important demographic to
consider, as SNHU’s audience includes a mix of current students, who may have limited
disposable income, and alumni, who might have greater financial flexibility to contribute to the
fundraiser. Therefore, social media strategies can include options for both small and large
donations, making it accessible to different income brackets.
In terms of geographic location, SNHU attracts students from across the United States,
meaning the campaign should have a broad geographic appeal, while also considering key
locations where alumni are densely populated. Current social media use trends among this
demographic suggest a preference for platforms like Instagram, TikTok, and LinkedIn for
professional connections. Each platform offers different opportunities for engagement—
Instagram and TikTok for visual storytelling and LinkedIn for a more professional appeal to
alumni and corporate donors. The audiences outside interests may include educational content,
technology, and social causes, which align well with a fundraising campaign focused on
02:27:26 GMT -05:00
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