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TRADE DESK QUESTIONS AND ANSWERS WITH SOLUTIONS 2024
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TRADE DESK QUESTIONS AND ANSWERS WITH SOLUTIONS 2024 True - ANSWER A campaign's strategy depends on the sales cycle of the product being advertised. True - ANSWER Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough dat...

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  • October 18, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • trade desk questions and answers with solutions 20

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TRADE DESK QUESTIONS AND ANSWERS
WITH SOLUTIONS 2024
True - ANSWER A campaign's strategy depends on the sales cycle of the product being advertised.



True - ANSWER Recency plays a more important role in retargeting strategies than with other campaign
strategies.



As soon as there is enough data to inform decisions - ANSWER When should you start optimizing?



False - ANSWER When budgets are large, you should focus on more granular targeting with your
campaign.



False - ANSWER Add data is created equal



True - ANSWER "Data exhaust" refers to data generated as trails or information byproducts that are
created by all digital activities.



True - ANSWER You must keep testing and optimizing your data throughout a campaign to see the
greatest results.



How was the data collected?

What action was taken to qualify?

How often is the data refreshed?

Who supplied the data? - ANSWER Which of the following questions should you ask when leveraging
data



3x - ANSWER Which of the following metrics is most important when it comes to quality versus scale in
data?



True - ANSWER A data management platform (DMP) allows you to convert first-party data into
prospecting data.

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