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Summary 3-1 Project One Submission: Applying Strategic and Operational Thinking Southern New Ha
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3-1 Project One Submission: Applying Strategic and Operational Thinking Southern New Hampshire University MBA 500: Building Business Leaders 02:11:36 GMT -05:00 1. Strategic Questions and KPIs a. People (Social Impact): Strategic Question: How can we measure the success of our marketing and s...

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  • October 17, 2024
  • 6
  • 2024/2025
  • Summary

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  • 3 1 project one submission applying strategic a
  • demographic data collection during the membership
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3-1 Project One Submission: Applying Strategic and Operational Thinking


Southern New Hampshire University

MBA 500: Building Business Leaders




02:11:36 GMT -05:00

, 1. Strategic Questions and KPIs


a. People (Social Impact):


Strategic Question: How can we measure the success of our marketing and sales strategies in

enhancing diversity and inclusion within our rewards/membership program?


KPI: Percentage of marketing campaigns including diverse representation and growth in

memberships from underrepresented market segments.


 Measurement: collect data that presents the percentages on marketing campaigns with

diverse representation. Also, demographic data collection during the membership sign-up

process should be implemented to report the growth in membership purchased by

underrepresented communities.

 Impact: These KPIs will address the lack of focus on diversity and inclusion, ensuring

the development of new campaigns that focus on a broader audience and reflect on the

commitment to CSR. Also, the KPI will measure the number of diverse communities

joining our membership plan to develop new strategies to target diverse communities.


b. Planet (Environmental Impact):


Strategic Question: How can we evaluate the impact of our marketing and sales strategies in

promoting and supporting sustainable practices within our rewards/membership program?


 KPI: Percentage of income from products with sustainable packaging and marketing

events promoting sustainability.

 Measurement:



02:11:36 GMT -05:00

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