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Adobe Analytics Certification Exam Questions and Answers
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Adobe Analytics Certification Exam Questions and Answers
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Adobe Analytics Certification ExamQuestions and Answers
What are some characteristics of Adobe Analytics? - Answers -1- Remotely Hosted
2- Subscription Based
3- Real time website reporting and analysis
4- Captures Visitors actively and directly from the browser
5- Provides organizations with real time intelligence
What is needed in every page to obtain Adobe Analytics data? - Answers -A small
snippet of Adobe authorized JavaScript
What is the process (in order) how Adobe Analytics requests are made? - Answers -1-
Request made to web server
2- Server sends code to the client
3- As the page loads the code executes, it sends a pixel image request
4- The pixel image request goes to the Reports and Analytics server
5- Adobe Centers populate the Reports and Suites
6- Reports can be accessed on the website
What is a page view? - Answers -One page loading on a visitors browser, one execution
of the Reports & Analytics
What is a Visit? - Answers -Sequence of page views in one visit
What is the time limit for a Visit? - Answers -30 minutes, if a user clicks on an item after
the time it begins a new visit
What is a Unique Visitor? - Answers -different people that visit the website
What are the 6 types of Visitor reports you can have? - Answers -1- Hourly visitors
2- Daily visitors
3- Weekly visitors
4- Monthly visitors
5- Quarterly visitors
6- Yearly visitors
What are the 2 parts of the Reports & Analytics code - Answers -1- Reports & Analytics
page code
2- Javascript Include File (AppMeasurements.js)
, What is the actual name of the JavaScript include file? - Answers -AppMeasurements.js
On which pages should the Page Reports & Analytics code be placed? - Answers -On
every page you want to track
Where inside a page should the Page Reports & Analytics code be placed? - Answers -
At the top? <<NEED TO CHECK IF IT HAS TO BE IN THE HEADER OR BODY>>
What is another name for the AppMeasurement.js file? - Answers -Global JS File
What does the AppMeassurement.js file contain? - Answers -it contains:
- global variables
- code that ultimately builds and sends the request
How is the analytics code read, what are the steps? - Answers -1- Page code calls
AppMeasurement.js
2- Entire AppMeasurement.js file is read
3- Page code is read (it can override variables in the AppMeasurement.js file)
4- s.t() function executes
5- Plugins execute (can override page code)
6- Image request is made
What is the Strategic Process for Reports & Analytics? - Answers -1- Identify and
Measure = capture KPI and other metrics
2- Report = generate reports on collected data
3- Analyze = evaluate site performance
4- Optimize = test & enhance
5- Innovate = experiment with new ideas
(the process then repeats at step 1)
What does KBR stand for? - Answers -Key Business Requirement
How do you identify KBRs for a customer or site? - Answers -Work with Report
Consumers to define
What does KPI stand for? - Answers -Key Performance Indicators
What is the definition of KPI? - Answers -Measures used to indicate if you are meeting
your KBR
(think of KBRs as goals, KPI are the numbers to those goals)
What questions should Reports & Analytics answer? - Answers -Should answer the
business questions of the Report Consumers
How many traffic variables can you have? - Answers -75
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