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MKTG 3213- 5.2 quiz well answered already passed
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MKTG 3213- 5.2 quiz well answered already passed
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MKTG 3213- 5.2 quiz well answeredalready passed
What should be the main goal for a marketing manager whose company makes convenience products? -
correct answer ✔✔Make the product widely available
What should a marketing manager whose company makes shopping products do with information about
the products? - correct answer ✔✔Make it available and easy for the consumer to find
In 2014, Porsche released a 50th anniversary edition of its Porsche 911. The company only made a select
number of these models, making this a _______ product. - correct answer ✔✔specialty
Durable products are more likely to be Shopping Products than nondurable products - correct answer
✔✔true
Brands tend to be extremely important to consumers purchasing staple products. - correct answer
✔✔false
What is the difference between CPG's and FMCG's? - correct answer ✔✔There is basically no difference
What is derived demand? - correct answer ✔✔Demand that comes from the sale of consumer products
Apple mainly sells phones and computers, but also sells accessories for these products. These chargers,
protective cases, and other accessories are best described as what? - correct answer ✔✔Support
Products
A Starbucks franchise receives a shipment consisting of coffee beans and coffee cups - materials that the
store will need in order to sell coffee in the upcoming weeks. What type(s) of business products and
services are these products? - correct answer ✔✔Coffee beans are components; coffee cups are support
products
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