Exam (elaborations)
MKTG 3213 Exam 2 Chapter 7 questions with complete solutions A+ (3)
- Course
- Institution
MKTG 3213 Exam 2 Chapter 7 questions with complete solutions A+ (3)
[Show more]
Content preview
MKTG 3213 Exam 2 Chapter 7 questionswith complete solutions A+ (3)
Organizational Frontline - correct answer ✔✔All points of contact between an organization and its
customers
Frontline Interactions - correct answer ✔✔Actions and processes that occur during the points of contact
between the customer and organization
Frontline Interfaces - correct answer ✔✔The people and/or equipment involved in frontline interactions.
Retailing - correct answer ✔✔Selling goods & services to consumers for their own personal or household
use.
Wholesaling - correct answer ✔✔Selling goods & services to companies and organizations who (1) resell
them or (2) use them in running their own business.
Retail Atmospherics - correct answer ✔✔A store's physical design characteristics that are used to
develop a retail image and attract customers
Parallels Servicescape - correct answer ✔✔the setting in which service performance delivered / retail
interaction takes place.
Retail Channel Compensation - correct answer ✔✔Any party that performs more important functions or
a greater share of functions will expect and seek greater compensation
How will you add value? - correct answer ✔✔Mostly through social interaction and relationship
development.
Empathy - correct answer ✔✔Discerning what someone else is thinking and feeling
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now