MKTG 3213 Exam 2(OSU Marketing 3213
Prof. Kusmeski Modules 6-13)questions
well answered latest update (66)
Like most developed countries, much of America's productivity is based on which type of industry?
A. Production
B. Service
C. Advertising
D. Intellectual - correct answer ✔✔Service
The world is now largely a _________-based economy.
A. Industrial
B. Intelligence
C. Service
D. Agricultural - correct answer ✔✔Service
Market research that goes into the creation and production of a new car is best described as a(n):
New Market
Target Segment
Industrial Product
Hidden Service - correct answer ✔✔Hidden Service
The majority of new marketing jobs being added to the American economy are based in:
,Technology
Agriculture
Services
Intelligence - correct answer ✔✔Services
Managers in production-based industries are generally unconcerned with the services side of marketing.
True
False - correct answer ✔✔False
Service organizations must inherently be small in order to manage service providers.
True
False - correct answer ✔✔False
What is co-production?
The collaboration of two or more production companies
The involvement of the consumer in the act of providing the service
When two service providers create a new service for consumers
Customer input, such as satisfaction surveys - correct answer ✔✔The involvement of the consumer in
the act of providing the service
Allyson is looking for jobs she can apply to after graduation. She is primarily searching for jobs closer to
the "All Service" side of the product-service spectrum. Which type of job is she most likely to pursue?
Consulting
Agricultural Production
Merchandise Design
,Computer Hardware - correct answer ✔✔Consulting
Services can only be provided to people.
True
False - correct answer ✔✔False
A housecleaner's services would best be categorized under which dimension of service outcomes?
Visible
Required
Beneficial
Invisible - correct answer ✔✔Visible
Which of these is an example of people processing?
Lawn Service
Healthcare
Recycling - correct answer ✔✔Healthcare
Which of these is an example of possessions processing?
Which of these is not a key characteristic of services?
intangibility
consistency
perishability
inseparability - correct answer ✔✔Consistency
Why is intangibility an important characteristic of services?
Services must be visible to have value.
Services are regularly monitored for change.
Services cannot be stored for later consumption.
Services are a performance that cannot be resold. - correct answer ✔✔Services are a performance that
cannot be resold
Why is perishability an important characteristic of services?
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $26.99. You're not tied to anything after your purchase.
