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Mktg 3213 Exam One- Oklahoma State University questions and answers 100% (8)
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Mktg 3213 Exam One- Oklahoma State University questions and answers 100% (8)
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Mktg 3213 Exam One- Oklahoma StateUniversity questions and answers 100%
(8)
No money is exchanged in ___________, the process of exchanging goods and services between two
parties. - correct answer ✔✔Barter
Which of the following types of markets is least efficient? - correct answer ✔✔Self-Sufficiency
Which of the following types of markets includes a middleman (that is, a merchant)? - correct answer
✔✔Centralized Exchange
Exchange brings ____________ . - correct answer ✔✔Efficiency
___________________ is the process of setting marketing goals, the planning and execution of activities
to meet these goals, and measuring progress toward their achievement - correct answer ✔✔Marketing
Management
The evolution of marketing proceeds in which of the following orders: - correct answer ✔✔self-
sufficiency, decentralized exchange, centralized exchange
__________ is/are the means of communication with the customer. - correct answer ✔✔Promotion
A product is a good, service, or idea to _______ the customer's needs. - correct answer ✔✔Satisfy
Which of the following management orientations makes profits through sales volume - correct answer
✔✔Selling Concept
, There are several different types of marketing functions that must take place in order to get products
from producers to consumers. Which of the following is NOT one of those functions? - correct answer
✔✔Producing the physical product
Which company is generally credited with originating the marketing concept? - correct answer
✔✔General Electric
If the National Institutes of Health issued a guideline with cautions about the intake of certain types of
artificial sweeteners, this would be an example of marketing. - correct answer ✔✔True
Robert Louis Stevenson once said that "Everyone lives by _________ something." - correct answer
✔✔Selling
The __________ concept recognizes that people don't really buy products, they buy solutions to
problems. - correct answer ✔✔Marketing
Marketers can create core needs. - correct answer ✔✔False
Marketers are most effective at influencing consumer _______. - correct answer ✔✔Wants
Which of the following types of needs reside at the lowest level in the PSSP Hierarchy of Needs? - correct
answer ✔✔physiological needs
Which of the following companies recently identified a pain point faced by business travelers? - correct
answer ✔✔DUFL
A ______ is the recognition of any difference between a consumer's actual state and some ideal or
desired state. - correct answer ✔✔Need
The consumption chain is the sequence of stages that comprise the customer's __________ with a
product or service. - correct answer ✔✔Experience
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