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MKTG 3213 Exam 2- Module 10 and 11 questions & correct answers (10)
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MKTG 3213 Exam 2- Module 10 and 11 questions & correct answers (10)
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MKTG 3213 Exam 2- Module 10 and 11questions & correct answers (10)
In the Transactional Model of Communication, who fulfills the role of the Sender? - correct answer
✔✔marketer
The message put in place by the Sender is always identical to the message received by the Receiver. -
correct answer ✔✔false
The Communications Triangle encompasses more than just promotional interactions. - correct answer
✔✔true
The "company" in the Communications Triangle represents the: - correct answer ✔✔Formal company
management
What is defined as frontline interactions in the Communications Triangle? - correct answer
✔✔Interactive Communication
What is defined as the communications between the company and its customers? - correct answer
✔✔External promotion
What is the definition of Advertising? - correct answer ✔✔A form of external promotion with customers,
paid for by the seller
The immediate goal of all advertising is to make exchange happen. - correct answer ✔✔false
The goal of "remind and reinforce" applies to advertisements aimed at: - correct answer ✔✔current
customers
Advertising is best thought of as a(n): - correct answer ✔✔investment
, In advertising, a marketing professional should know both her _______ and her _______. - correct
answer ✔✔Message; audience
Which of these is not one of the Three C's in communication? - correct answer ✔✔Committed
A company is looking to implement its new advertisement that is targeted specifically towards
consumers 65 and older. Which communication channel would most effectively reach the intended
audience? - correct answer ✔✔TV commercials
Advertisements should be run with _______ objectives in mind. - correct answer ✔✔Specific and
measurable
Why is telling stories such an impactful way to advertise? - correct answer ✔✔People are drawn into
stories
Which aspect of the SUCCESS model is more common in the United States than in other countries? -
correct answer ✔✔Emotion
A nonprofit that provides education for underserved communities is looking to run a new promotion.
The company is deciding to either provide several statistics or a single, personal story from a student
relying on funds. Out of the following, which part of the SUCCESS model would the personal story best
encompass? - correct answer ✔✔Emotion
A security company brings in an advertising strategy that details the company's history with defending a
national bank. Which part of the SUCCESS model does this best describe? - correct answer ✔✔credibility
A nonprofit that provides education for underserved communities is looking to run a new promotion.
The company is deciding to either provide several statistics or a single, personal story from a student
relying on funds. Which strategy best encompasses the idea of being Concrete? - correct answer
✔✔Personal story
The importance of being Unexpected is best explained by: - correct answer ✔✔The ability of surprising
messages to break through clutter
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