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EXAM 2 - MKTG 3213 questions and 100% correct answers (2)
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EXAM 2 - MKTG 3213 questions and 100% correct answers (2)
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EXAM 2 - MKTG 3213 questions and100% correct answers (2)
What are the two functions of a brand? - correct answer ✔✔identify and differentiate
What are the two parts that make up a brand? - correct answer ✔✔Brand Name and Brand Mark
Seeing a brand can cause consumers to automatically think of the attributes of the firm. - correct answer
✔✔True
A "brand" is confined to the physical name or logo associated with the firm. - correct answer ✔✔False
The primary value of a brand for consumers is the: - correct answer ✔✔reduction of perceived risk
The brand resides in the consumer's: - correct answer ✔✔memory
What is Spreading Activation? - correct answer ✔✔When nodes are energized and brought into working
memory
When does activation occur? - correct answer ✔✔With either external or internal cues
Addi is driving from Stillwater to Dallas, and sees a McDonald's sign with golden arches (but no words).
She automatically begins to think of her hunger. What kind of cue activated this thought? - correct
answer ✔✔external clue
Brand awareness is associated with the ability of the brand to __________ who is offering a product or
service, while brand association is associated with the ability of the brand to ____________ from
competitors. - correct answer ✔✔identify; differentiate
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