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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version$17.49
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Consumer Behaviour: Buying, Having, Being, Cdn, 9e
Consumer Behaviour: Buying, Having, Being, Cdn, 9e
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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version
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Consumer Behaviour: Buying, Having, Being, Cdn, 9e
TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition pdf Consumer Behaviour: Buying, Having, and Being, C...
1) InDstudyingDconsumersDlikeDGail,DaDcollegeDstudent,DmarketersDoftenDfindDitDusefulDtoDlearnDt
heirDinterestsDinDmusicDorDclothing,DhowDtheyDspendDtheirDleisureDtime,DandDevenDtheirDattitude
sDaboutDsocialDissues,DtoDbeDableDtoDcategorizeDconsumersDaccordingDtoDtheirDlifestyles.DThisDs
ortDofDinformationDisDcalled:
A) coreDvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:D B
D
2) Tina,DaDsupervisorDofDdisplaysDforDSearsDCanada,DknowsDthatDattractiveDdisplaysDcanDgene
rateDadditionalDsalesDofDparticularDitems.DFromDaDmarketer'sDperspective,DthisDis:
A) aDpurchaseDissue.
B) aDpostDpurchaseDissue.
C) merchandisingDcomplexity.
D) aDlossDleader
.
ANSWER:D A
Type:DMC
PageDRef:D
3DSkill:D Application
Objective:D L1-01DConsumerDbehaviourDisDaDprocess.
,3) JohnDisDtheDviceDpresidentDofDmarketingDforDaDlocalDtourDguideDcompany.DHeDisDconcerned
thatDhisDcustomersDareDnotDrecommendingDhisDcompanyDtoDtheirDfriends.DForDJohn,DthisDpro
D
blemDisDa:
A) purchaseDissue.
B) demographicDproblem.
C) prepurchaseDissue.
D) postDpurchaseDissue
.DANSWER:D D
Type:DMC
PageDRef:D
3DSkill:D Application
Objective:D L1-01DConsumerDbehaviourDisDaDprocess.
, 4) TheDexpandedDviewDofDtheDexchangeDthatDincludesDtheDissuesDthatDinfluenceDtheDconsu
merDbefore,Dduring,DandDafterDaDpurchaseDisDcalled:
A) theDvalue.
B) theDstrategicDfocus.
C) theDpre-sellDstrategy.
D) theDconsumptionDprocess
.DANSWER:D D
Type:DMC
PageDRef:D
3DSkill:D Concept
Objective:D L1-01DConsumerDbehaviourDisDaDprocess.
5) GailDdecidesDtoDtakeDaDbreakDfromDstudyingDandDgoesDonlineDtoDcheckDthingsDout.DSheDcon
nectsDwithDoneDofDtheDproductDdiscussionDgroupsDthatDsheDparticipatesDin.DThisDisDanDexample
ofDa:
D
A) lifestyleDdiscussion.
B) brandDcompetition.
C) consumptionDcommunity.
D) marketplaceDcompetition
.DANSWER:D C
Type:DMC
PageDRef:D
2DSkill:D Application
Objective:D L1-01DConsumerDbehaviourDisDaDprocess.
6) IfDaDproductDsucceedsDinDsatisfyingDneedsDandDisDpurchasedDoverDandDoverDagain,DitDmostDli
kelyDhasDattained:
A) productDseparation.
B) brandDloyalty.
C) lifestyleDvariation.
D) purchaseDconception.
ANSWER:D B
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