Bcom 3360 Exam 2 Quizzes (8-13)Questions And Answers
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Bcom 3360
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Bcom 3360
Bcom 3360 Exam 2 Quizzes (8-13)Questions And Answers
"A survey should have response choices that are exhaustive." This means that
A. the questions should suggest answers to the respondents.
B. the choices should include all possible answers.
C. only one answer choice should be appropriate.
...
"A survey should have response choices that are exhaustive." This means that
A. the questions should suggest answers to the respondents.
B. the choices should include all possible answers.
C. only one answer choice should be appropriate.
D. the survey questions and the choices should be long.
E. more than one idea should be included in the question. - Answer-Answer: B- Survey
choices should be complete. Being exhaustive means that all possibilities are available
and being unambiguous means that only one choice is appropriate.
/.A colleague asks you for advice on how to understand the audience of his persuasive
message. Which of the following pieces of advice will you offer?
A. Use the FAIR test to conduct audience analysis.
B. Focus on their values but not their needs.
C. Ask as few questions as possible to avoid annoying them.
D. Wait until the message is perfected before choosing the right audience.
E. Consider the psychological principles that impact people's decisions. - Answer-
Answer: E- Understanding the needs and values of others is not simple. It requires a
strong listening orientation. You will need to ask lots of questions to get beyond a
surface understanding about the hopes, expectations, and hidden assumptions of your
target audiences. In addition to understanding the needs and values of your target
audience, you should consider the psychological principles that impact how people are
influenced.
/.A unique set of professional skills and attributes that others associate with you is
called your
A. personal brand.
B. digital profile.
C. meta profile.
D. meta message.
E. personal dashboard. - Answer-Answer: A- Think carefully about developing a
personal brand in a professional sense—a unique set of professional skills and
attributes that others associate with you.
/.Catherine, an economist, wants to graphically represent the prices of small cars in the
United States over a period of three years. This will best be illustrated through a(n)
A. pie chart.
B. line chart.
,C. clustered-column chart.
D. organizational chart.
E. bar chart. - Answer-Answer: B- Generally, line charts are useful for depicting events
and trends over time. For example, stock prices over time would make the most sense
when presented in the form of a line chart.
/.During the drafting stage, the process of designing the message focuses on
A. analyzing the audience of the message.
B. giving the message a writer-centered tone.
C. ensuring that the message contains all needed information.
D. correcting typos in the message.
E. making the message easy to read. - Answer-Answer: E- As you draft your message,
you should focus on making it easy to read. Readers expect to understand your primary
message in less than 10 to 15 seconds, so use short sentences and paragraphs.
Design your message so readers can find information in just moments. Use bullets,
numbering, special formatting, and external links to relevant information to highlight key
ideas.
/.Fumiko, who works in accounting, wants her online presence to signal that she is a
business professional. What would be the best profile picture to use?
A. a photograph of her smiling face
B. a photograph of a calculator
C. a computer-generated avatar
D. a drawing of a flower
E. a photograph of her dog - Answer-Answer: A- Most business professionals are eager
to see a profile picture that displays a professional, friendly person.
/.Harry is brand-conscious and has been very loyal to Revy Jeans. Leroi is a famous
Hollywood star who is Harry's idol. Leroi signs an endorsement deal with Ace, a
company that sells jeans, and starts appearing in the company's advertising. After
seeing these ads, Harry shifts his loyalty from Revy Jeans to Ace. Which principle of
influence has affected Harry?
A. consistency
B. scarcity
C. authority
D. liking
E. reciprocation - Answer-Answer: C- Authority is a principle of influence whereby
people follow authority figures. The number of celebrity endorsements in advertising is
evidence of how authority can impact persuasion.
/.Ideally, which of the following should a manager avoid when delivering negative
performance reviews?
, A. linking an individual's poor performance to organizational performance
B. emphasizing problem solving rather than blaming
C. sugarcoating the bad news
D. adopting a team-centered orientation
E. asking employees for their perspectives on their poor performance - Answer-Answer:
C- Avoid sugarcoating the bad news. Make sure the poor performer realizes that she or
he must improve.
/.Igor put the following post on a discussion forum at work: "I've noticed that some
coworkers seem discouraged about how the company is doing. I thought it might help if
we discussed the causes of and possible remedies for this malaise. My personal
opinion is that management doesn't care what we think, which causes people to feel
detached. I welcome other viewpoints." What could Igor have done to improve his post?
A. He should not have gone off topic.
B. He should have welcomed competing points of view.
C. He should have made the post much longer.
D. He should not have included a blaming statement.
E. He should have avoided sarcasm. - Answer-Answer: D- Blaming, like complaining,
often places responsibility entirely on others. It is more serious, however, because it
often serves as an attack on others. Igor's statement about management blames them
entirely for the problem of low morale.
/.In delivering negative performance reviews, a focus on the ______ of an employee is
least likely to provoke defensiveness or a counterproductive response.
A. attitude
B. intentions
C. beliefs
D. actions
E. personality - Answer-Answer: D- Focusing on actions and the results of those actions
is least likely to provoke defensiveness or a counterproductive response.
/.In general, survey questions should
A. have overlapping response choices.
B. make the researcher's biases clear.
C. require a written explanation of the answer.
D. be short enough to answer in a few seconds.
E. cover multiple ideas. - Answer-Answer: D- Survey questions should contain short
questions and short response options. Respondents should be able to read the entire
question in 10 to 20 seconds and select a response that matches their true opinions and
feelings within just a few seconds.
/.In terms of maintaining credibility, the most important quality to convey when delivering
bad news is
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