SAFE AGILE PRODUCT MANAGEMENT APM ACTUAL EXAM
LATEST 2023/2024 QUESTIONS AND VERIFIED CORRECT
ANSWERS/ALREADY GRADED A++
Design Thinking and the Continuous Delivery Pipeline (CDP) have which
behavior in common?
Both use feedback from Customers to improve products
Both focus on the need for Continuous Integration to confirm the Solution is
desirable
Both focus on Return on Investment (ROI) and net present Value Metries
Both focus on continuous delivery of assets for Release on Demand -
ANSWER Both use feedback from Customers to improve products
The Architectural Runway is a key part of which aspect of the Design
Thinking model?
Sustainable
Viable
Desirable
Feasible - ANSWER Sustainable
The "chasm" can occur between visionaries and what segment of the target
market?
Early majority
Middle skeptics
Technology enthusiasts
Late adopters - ANSWER Early majority
Which type of product might face a chasm in its adoption?
Innovative product
Mature product
Decommissioned product
Growth product - ANSWER Innovative product
Which stakeholder(s) could best provide current business feedback to
guide Feature enhancements?
Business Owners
Solution Architect/Engineering
Product Owner (PO)
Lean Portfolio Management - ANSWER Business Owners
,Which research activity primarily drives product strategy instead of product
design?
Understanding Customers and values
Reviewing long-term Architectural Runway Enablers
Observing what people do with the product
Focusing on product requirements - ANSWER Understanding Customers
and values
What is one strength of qualitative research?
It builds Customer empathy within the team doing the research
It provides statistically significant results
It is costly on a per-customer cost basis
It is scalable to large numbers of people - ANSWER It builds Customer
empathy within the team doing the research
Qualitative research fuels innovation when designed to explore what?
Ideas for improving Feature throughput a PI
The context in which Customers use the product
Feature adoption rates
Feasibility of copying a competitive Feature - ANSWER Ideas for improving
Feature throughput a PI
What is the most important planning question for primary research?
Who will be asked?
What will be asked?
How many people will be asked?
What research medium will be used? - ANSWER Who will be asked?
What is the primary data used in market research?
Developing hypotheses
Market Structuring
Testing hypotheses
Market sizing - ANSWER Developing hypotheses
What research game is primarily used to better understand the priorities of
Solution requirements?
Buy a Feature
Speed Boat
Spider Web
,Start Your Day - ANSWER Buy a Feature
Which research game is primarily used to better understand Customer
needs?
Prune the Product Tree
Buy a Feature
Spider Web
Show and Tell - ANSWER Prune the Product Tree
What is one characteristic that is an essential part of market segmentation?
Validating that the segment is valuable enough to be economically feasible
Exploring competition within the segment
Determining if the organization already has strong sales within the segment
Evaluating if segment members view the organization positively - ANSWER
Validating that the segment is valuable enough to be economically feasible
A company that typically markets to small companies has a growth strategy
to sell to larger organizations. The Product Manager is in charge of a new
application and must recommend which of the following segments to
address first.
Segment 1: Top 1,000 very large companies (over 25,000 employees);
dominated by large Enterprise application vendors who sell the app as an
add-on module but need to be better integrated into their other applications.
Customer anecdotes indicate low satisfaction.
Segment 2: 5.8 million US-based small businesses (under 500 employees);
tasks are often done in spreadsheets. Competitors are small privately-
owned software companies offering desktop-based solutions. The company
already has a good market share in this segment.
What should be the recommendation for the next 12 months?
Choose segment 1
Choose segment 2
Find another segment
Choose both - ANSWER Choose segment 1
What is a key factor in determining the value of a market segment?
The amount Customers are willing to pay for products or services
Availability of materials and people in sufficient quantities
Time criticality in product delivery
Where the products and services will be sold - ANSWER The amount
Customers are willing to pay for products or services
, Which factor must be included when building a model of market segment
value?
Number of existing competitors
Number of product configurations that will be offered
Number of servers it will take to deliver the value
Number of product distributors - ANSWER Number of existing competitors
What is an important step that increases confidence in the projected value
of a market segment when integrating data from multiple sources?
Keeping calculations transparent and continually updated as more accurate
information becomes available
Collecting just enough data to elicit clear market segmentation value
Focusing on internal Customers and analyzing the internal financial impact
Understanding the impacts on the requirements, Solution Context, backlog,
and the Architectural Runway - ANSWER Keeping calculations transparent
and continually updated as more accurate information becomes available
What is the key concern when evaluating the fit for a market segment?
Does the segment align with our values and mission?
Is the segment going to be highly profitable?
Are there substitutes for this product offering in the market?
Are our Customers happy? - ANSWER Does the segment align with our
values and mission?
Which statement is true about personas?
They should be used to convey the problems of a typical Customer
They represent a broad set of experiences from various types of
Customers to speak to a wider market range
They explain how the Customers want to use the product
They should be created before choosing a market segment - ANSWER
They should be used to convey the problems of a typical Customer
Which aspects of a product's strategic intent can personas help define?
Features and benefit hypothesis
Lean Budget Guardrails
Supplier and local ART agreement coordination
Specific Feature building based on Teams in the ART - ANSWER Features
and benefit hypothesis
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