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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon all Chapters 1-15 ISBN: 9780273755883$21.49
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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon all Chapters 1-15 ISBN: 9780273755883
TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon all Chapters 1-15 ISBN: 9780273755883
TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon all Chapters 1-15 ISBN: 97802737...
TEST BANK For
Consumer Behaviour: Buying, Having, and
Being, Canadian Edition, 9th Edition,
by Michael R. Solomon all Chapters 1-15
,ConsumeraBehaviour:aBuying,aHaving,aandaBeing,aCdn.a9ea(Solomon)aChapter
a 1a AnaIntroductionatoaConsumeraBehaviour
1) InastudyingaconsumersalikeaGail,aaacollegeastudent,amarketersaoftenafindaitausefulatoalearnatheirain
terestsainamusicaoraclothing,ahowatheyaspendatheiraleisureatime,aandaevenatheiraattitudesaaboutasocial
issues,atoabeaableatoacategorizeaconsumersaaccordingatoatheiralifestyles.aThisasortaofainformationaisa
a
called:
A) coreavalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:a B
a
2) Tina,aaasupervisoraofadisplaysaforaSearsaCanada,aknowsathataattractiveadisplaysacanagenerateaa
dditionalasalesaofaparticularaitems.aFromaaamarketer'saperspective,athisais:
A) aapurchaseaissue.
B) aapostapurchaseaissue.
C) merchandisingacomplexity.
D) aalossaleader.
ANSWER:a A
Type:aMC
PageaRef:a3a
Skill:a Application
Objective:a L1-01aConsumerabehaviouraisaaaprocess.
,sacustomersaareanotarecommendingahisacompanyatoatheirafriends.aForaJohn,athisaproblemaisaa:
A) purchaseaissue.
B) demographicaproblem.
C) prepurchaseaissue.
D) postapurchaseaissue.a
ANSWER:a D
Type:aMC
PageaRef:a3a
Skill:a Application
Objective:a L1-01aConsumerabehaviouraisaaaprocess.
, 4) Theaexpandedaviewaofatheaexchangeathataincludesatheaissuesathatainfluenceatheaconsumerab
efore,aduring,aandaafteraaapurchaseaisacalled:
A) theavalue.
B) theastrategicafocus.
C) theapre-sellastrategy.
D) theaconsumptionaprocess.a
ANSWER:a D
Type:aMC
PageaRef:a3a
Skill:a Concept
Objective:a L1-01aConsumerabehaviouraisaaaprocess.
5) Gailadecidesatoatakeaaabreakafromastudyingaandagoesaonlineatoacheckathingsaout.aSheaconnectsawi
thaoneaofatheaproductadiscussionagroupsathatasheaparticipatesain.aThisaisaanaexampleaofaa:
A) lifestyleadiscussion.
B) brandacompetition.
C) consumptionacommunity.
D) marketplaceacompetition.
ANSWER:a C
a
6) Ifaaaproductasucceedsainasatisfyinganeedsaandaisapurchasedaoveraandaoveraagain,aitamostalikelyaha
saattained:
A) productaseparation.
B) brandaloyalty.
C) lifestyleavariation.
D) purchaseaconception.
ANSWER:a B
Type:aMC
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