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CCI 150 Lisa Gary UTK Exam 1 Questions with Correct Answers.
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CCI 150 Lisa Gary UTK Exam 1 Questions with Correct Answers.
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CCI 150 Lisa Gary UTK Exam 1 Questions withCorrect Answers
change is caused by Correct Answer-money, power, technology
Infotainment Correct Answer-Weather, sports, celebrities
3 Types of Mass Media Correct Answer-Printing, Electronic, Chemical
4 Ways Media Makes Money Correct Answer-1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA Correct Answer-not the government, mostly
businesses
convergence Correct Answer-coming together with the different types of
media
Narcotizing Dysfunction Correct Answer-tuning out because we hear
about it too much
Spiral of Science Correct Answer-Won't speak out when you realize you
are in minority
, George Gerber Correct Answer-Mean World Syndrome- watching
violence doesn't make you violent, it makes you afraid
Cathartic Affect Correct Answer-Violence and media might be good for
us
Catalytic Theory Correct Answer-Seeing violence in media might cause
you to be violence
Two-Step Flow Model Correct Answer-1. message from the media
2. getting more information maybe from opinion leaders
Public Relations Correct Answer-two way communication between an
organization and its' publics; management function
Functions of PR Correct Answer-1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
4 step process of PR Correct Answer-Research
Action Planning
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