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CM1 Exam Questions with Correct Answers.
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CM1 Exam Questions with Correct Answers.
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CM1 Exam Questions with Correct AnswersTo be an effective marketer, you must know how to....? Correct Answer-
segment and target customers and consumers.
What is a conversion funnel? Correct Answer-A framework that helps
marketers understand the customer's journey or experience with their
brand, starting with how they learn about it and ending with retention
and referrals.
Why is knowing a customer's journey important? Correct Answer-It
helps marketers target their communications.
What are the six stages of a conversion funnel? Correct Answer-
Awareness, Consideration, Comparison, Conversion, Retention, and
Referral/Advocacy
What is the "awareness" stage of the conversion funnel? Correct
Answer-A potential customer is just learning about your brand/company
and you need to actively engage them.
What is the "consideration" stage of the conversion funnel? Correct
Answer-The potential customer is willing to consider your
product/service.
What is the "comparison" stage of the conversion funnel? Correct
Answer-The potential customer is evaluating your brand/company
against competitors.
, What is the "conversion" stage of the conversion funnel? Correct
Answer-The potential customer makes a purchase and becomes an actual
customer.
What is the "retention" stage of the conversion funnel? Correct Answer-
Your customer has repurchased your product/service.
What is the "referral" or "advocacy" stage of the conversion funnel?
Correct Answer-Your customer becomes an advocate for your brand.
What is a lead? Correct Answer-A prospective customer.
What is a qualified lead? Correct Answer-A prospective customer who
has shown intent to purchase or has requested additional information.
What is a persona? Correct Answer-A written description of a brand's
ideal customer. It is informed by quantitative and qualitative data. It
typically includes details on demographic information, behavioral
information and motivations or goals.
Why is a persona helpful? Correct Answer-It helps marketers better
understand and target customers.
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