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Pre-assessment: Digital Marketing Questions with Correct Answers
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Pre-assessment: Digital Marketing Questions with Correct Answers
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Pre-assessment: Digital Marketing Questions withCorrect Answers
How has the price element of the marketing mix changed as a result of
digital marketing? Correct Answer-Consumers have more real-time
access to competitive pricing
A frequent customer of a local retailer chooses to purchase products
from an online seller instead of shopping locally. Which stage of the
customer's journey is being described? Correct Answer-Action
During which stage of the sales funnel does a consumer recognize a
problem that a specific brand may solve? Correct Answer-Awareness
An artist carves animals from wood and would like to offer the products
for sale through third-party vendors. The vendors will be using digital
marketing and selling products online, and they will keep a portion of
the sales proceeds after the products are shipped to customers. Which
digital marketing activity is being used by this company? Correct
Answer-Affiliate marketing
A consumer is scrolling through his social media account when an
advertisement for a product he has never seen before comes up. The
consumer clicks on the advertisement to learn more about the product.
Which stage of the digital marketing sales funnel is illustrated by this
consumer's action? Correct Answer-TOFU
, A consumer reviews promotions on a product's website and clicks on the
purchase link to complete the transaction. Which stage of the buyer's
journey is illustrated by this consumer's behavior? Correct Answer-
Decision
How has digital marketing improved user engagement? Correct Answer-
By integrating customer-centered approaches
How has digital marketing changed the buyer experience and journey?
Correct Answer-Increased personalization of content and engagement
Which type of data are collected by companies with no direct
relationship to the customers from whom the data were collected?
Correct Answer-Third-party
A marketing department hires an intern to post updates to the company's
online platforms in an effort to increase brand recognition and
communicate brand messaging. Which digital marketing specialization
is represented by this work? Correct Answer-Social media marketing
A marketing department purchases space on a number of websites to
promote its products, to generate awareness for the product line, and to
increase recognition for the organization. Which digital marketing
specialization is represented by this work? Correct Answer-Digital
advertising
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