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CM1 Study Guide Questions with Correct Answers.
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CM1 Study Guide Questions with Correct Answers.
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CM1 Study Guide Questions with Correct AnswersConversion funnel Correct Answer-helps marketers understand the
customer's journey with the brand, starting with how they learn about
your brand, and ending with retention and referrals
Awareness Correct Answer-a potential customer is just learning about
your company and needs to be actively engaged
Consideration Correct Answer-the potential customer is willing to
consider your product/service
Comparison Correct Answer-your customer is evaluating your company
against potential competitors
Conversion Correct Answer-at this stage the potential customer makes a
purchase, and becomes an actual customer
Retention Correct Answer-your customer has decided that your
product/service was a worth it
Referral Correct Answer-your customer becomes an advocate for your
brand
Persona Correct Answer-constructed representations of a brand's idea
customer, informed by quantitative and qualitative data
, Audience Segmentation Correct Answer-the process of dividing groups
according to shared affiliations, includes behavioral,
psychographics/attitudinal, geographic, demographic
Positioning Correct Answer-distinguishes a product or organization in
the minds of their ideal customers
Market Research Correct Answer-marketers collect and analyze valuable
information to better understand their customers and how their product
or organization fits their needs, includes primary and secondary research
as well as quantitative and qualitative data
Brand definition Correct Answer-the process of creating a defining
name, symbol, feature, or quality that distinguishes an organization or
product from competitors
Creative brief Correct Answer-a document that defines expectations
between a marketer and an agency
Campaign objective Correct Answer-establishes the intended outcome of
a campaign, should be focused, clear and measurable
Differentiator Correct Answer-a quality or trait that distinguishes a
brand or product from its competitors
Storyboard Correct Answer-an early stage visual representation of
creative content
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