Exam (elaborations)
D373 WGU - PRE TEST STUDY QUESTIONS
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D373 WGU - PRE TEST STUDY QUESTIONS
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D373 WGU - PRE TEST STUDY QUESTIONSWhat is the foundation step in building a strong bond? - Answers-selecting a value
proposition
What is a significant early objective in the buying process for B2B companies? -
Answers-Lead generation
Which step in the consumer buying process includes assessing online product reviews?
- Answers-Information search
A customer has narrowed down their skateboard options to two different brands. Which
step of the customer buying process is the customer in? - Answers-Evaluation of
alternatives
A student about to graduate from high school wants to look their best for graduation and
schedules a haircut and style from a high-end salon.
Which benefit is this influencing? - Answers-Psychological
A coffee franchise builds a new location and sends out cards to residents based on the
zip code surrounding the franchise. The cards announce the grand opening and include
a coupon for a free coffee. - Answers-Market segmentation
A charity supporting pediatric hospitals conducts market research to identify what
motivates people to donate to similar children's charities.
Which type of marketing segment applies to the primary goal of the research? -
Answers-psychographic
What is the riskiest growth strategy for a company according to the Ansoff Matrix? -
Answers-Diversification
31.
Which growth strategy in the Ansoff Matrix is represented when a company develops a
new product for a new market? - Answers-Product diversification
What describes the creation of a minimum viable product? (MVP) - Answers-developing
a product that meets the basic needs of the consumers
Which methodology fulfills the basic needs of the customers with the intent of building a
more useful final version based on user feedback? - Answers-Minimum viable product
Which type of research method are focus groups, personal interviews, and shopper
interception? - Answers-Offline
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