MBA 706 Exam 1 Questions and Answers (Graded A)MBA 706 Exam 1 Questions and Answers (Graded A)MBA 706 Exam 1 Questions and Answers (Graded A)MBA 706 Exam 1 Questions and Answers (Graded A)Answers (Graded A)
Marketing - ANSWER-defined by the American Marketing Association as "the activity, set of...
Marketing - ANSWER-defined by the American Marketing Association as "the
activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large."
Communicating - ANSWER-Broadly, describing those offerings to targeted
customers in a manner which emphasizes value, as well as learning from
customers what they desire and value in an offering.
4 activities, or components, of marketing - ANSWER-Creating
Communicating
Delivering
Exchanging
Creating - ANSWER-The process of collaborating with suppliers and
customers to create offerings that have value. Offerings are closely
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