MKT 300 Chapter 19 Test Questions With Guaranteed Pass Solutions.
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Course
MKT 300
Institution
MKT 300
skimming pricing strategy - Answer high price relatives to compare offerings
most commonly used when entering the market
distinctive good with no competition
market plus pricing - Answer internationally setting a relatively high price compared to prices of competitors
SAME AS SKIMMING S...
MKT 300 Chapter 19 Test Questions With
Guaranteed Pass Solutions.
skimming pricing strategy - Answer high price relatives to compare offerings
most commonly used when entering the market
distinctive good with no competition
market plus pricing - Answer internationally setting a relatively high price compared to prices of
competitors
SAME AS SKIMMING STRATEGY
step out - Answer firm raises the price to see if the other competitors will follow suit
benefits of skimming strategy - Answer 1. allows manufacturers to quickly recover its R&D costs
2. protection of patents
3. justifies high r&D prices
4. allows marketers to control demands of introductory stage
penetration pricing strategy - Answer price strategy involving the use of a low entry price compared
with competitive offerings.
theory states that low price will secure market acceptance.
everyday low pricing - Answer offers continuously low pricing rather than relying on price cuts
competitive pricing strategy - Answer setting the price of a product or service based on what the
competition is charging
opening price point - Answer The low price functioned to catch the consumer's eye and create the
perception of value across the higher price points further up the aisle
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