100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
DTM2601 Assessment 5 DUE 10 October 2024 QUESTION 1 1.1 Kotler emphasises that hospitality products are represented at three levels, consisting of the core product, the tangible product and the augmented product, which make up the experience e$2.99
Add to cart
DTM2601 Assessment 5 DUE 10 October 2024 QUESTION 1 1.1 Kotler emphasises that hospitality products are represented at three levels, consisting of the core product, the tangible product and the augmented product, which make up the experience e
2 views 0 purchase
Course
DMT2601 (DMT2601)
Institution
University Of South Africa (Unisa)
DTM2601 Assessment 5
DUE 10 October 2024
QUESTION 1
1.1 Kotler emphasises that hospitality products are represented at three levels, consisting of the core product, the tangible product and the augmented product, which make up the experience enjoyed by the customer.
Apply the thre...
1.1 Kotler emphasises that hospitality products are represented
at three levels, consisting of the core product, the tangible
product and the augmented product, which make up the
experience enjoyed by the customer.
Apply the three levels of a hospitality product as it relates to
Surf City.
0 7 6 4 0 3 1 2 2 9
, DTM2601 Assessment 5
DUE 10 October 2024
QUESTION 1
1.1 Kotler emphasises that hospitality products are represented at three levels,
consisting of the core product, the tangible product and the augmented product,
which make up the experience enjoyed by the customer.
Apply the three levels of a hospitality product as it relates to Surf City.
In hospitality, Kotler identifies three levels of a product: the core product, tangible
product, and augmented product, all contributing to a customer’s experience.
Applying this to Surf City, each level represents a different aspect of what the
resort offers its guests.
The core product is the fundamental benefit that Surf City provides, which is the
experience of a relaxing and enjoyable holiday. For families, couples, or groups of
friends, Surf City promises a memorable getaway with activities suitable for
everyone (Kotler & Keller, 2016). From thrilling water adventures to nature walks,
the core benefit is a combination of leisure, excitement, and relaxation within a
safari and surf setting (Surf City Case Study, 2000).
The tangible product includes all the physical aspects of the resort that guests
directly experience, such as the facilities and the ambiance. Surf City has a variety
of accommodations, such as luxury hotels and private units, catering to different
types of travelers (Kotler & Keller, 2016). Its waterpark, with an expansive wave
pool and designated children’s area, is another tangible product that draws
visitors. The diverse dining options—from fine dining to fast food—also add to the
tangible offerings, appealing to a wide range of tastes and preferences.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller HOPEACADEMY. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.99. You're not tied to anything after your purchase.
