COM 101 Final Test WSU Exam Questions and Answers.
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Course
COM 101
Institution
COM 101
COM 101 Final Test WSU Exam Questions and Answers.COM 101 Final Test WSU Exam Questions and Answers.COM 101 Final Test WSU Exam Questions and Answers.COM 101 Final Test WSU Exam Questions and Answers.
COM 101 Final Test WSU Exam Questions and
Answers.
Semantic inference - ANS Logical conclusion based on facts.
Among the following questions, which should be asked to develop critical and
independent judgments about media content? - ANS 1) who created this message?
2) What techniques are used to attract my attention?
3) How might people understand this message differently?
4) What lifestyle values and points of view are represented or omitted from this
message?
5) Why was this message sent?
The greatest effect print had on society was what? - ANS It spread information to mass
amounts of people, replaced myths and lore with facts, impacted religion, etc.
Modern ideals of journalism are: - ANS -See truth
-Minimize harm
-Independence
-Accountability
What is the agenda setting theory? - ANS Media tells us what to watch, what to see,
what to think about
Social networking sites encompass what three types of communication? - ANS
Interpersonal, group, and mass communication.
What are the levels of communication? - ANS - intrapersonal
- Interpersonal
- Transpersonal
- Group
- Cultural
Steve Wozniak is NOT associated with... - ANS The newspaper
Who (or what) typically owns the media in the United States? - ANS -ATT
-Comcast
-CBS
-News Corp
-Disney
-Viacom
What method of recording sound involves storing it in a series of numbers? - ANS
Digital recording
, What is the given answer to the question "Audience members can now interact with
cable and broadcast television by doing which of the following?" - ANS "All of the
above"
What is the given answer to the question "Modern communication media have
contributed to:" - ANS "All of the above"
A media scholar is trying to find out whether political ads are more persuasive if they're
played on radio or on television. What kind of effects is he looking for? - ANS Attitudinal
effects
What are some famous mass communication theories? - ANS 1) the magic bullet
theory: a gun firing bullets of information at a passive audience
2) Two-step flow theory: messages do not move directly from a sender to the receiver
3) Multi-step flow theory: opinion followers might be able to sway opinion leaders
4) Uses and gratification theory: audience members actively pursue particular media to
satisfy their own needs.
5) Cultivation theory: questions how active we actually are when we consume mass
communication
When the test question begins with "which of the following definitions are wrong," what
is the correct response? - ANS "None of the above are correct"
Vertical integration vs. horizontal integration vs. convergence? - ANS Vertical
integration: Controlling all aspects of media
Horizontal integration: Acquiring similar companies in the business line.
Convergence: Phenomenon involving the interconnection of information and
communications technologies, computer networks, and media content
What is Aristotle's Golden Mean? - ANS Neither extreme is good -it's best to meet in the
middle
Why do people in the U.S. tend to have lower levels of media literacy compared to
other, similar countries? - ANS -vast geography
-cultural diversity
-lack of catalyst
-different theoretical paradigms
What are the differences between ethics, ideals, values, and principles? - ANS Ethics:
Knowledge and principles related to morals
Ideals: A principle to be aimed at
Values: What's important in a person's life?
Principles: Theory, law or rule that are at the foundation
What is "Gannet"? - ANS Being a greedy person
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