MKTG 3701 FINAL EXAM 400 QUESTIONS AND ANSWERS WITH RATIONALES| LATEST 2024|A+ GRADE|100% VERIFIED|
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Course
MKTG 3701
Institution
MKTG 3701
MKTG 3701 FINAL EXAM 400 QUESTIONS
AND ANSWERS WITH RATIONALES| LATEST
2024|A+ GRADE|100% VERIFIED|MKTG 3701 FINAL EXAM 400 QUESTIONS
AND ANSWERS WITH RATIONALES| LATEST
2024|A+ GRADE|100% VERIFIED|MKTG 3701 FINAL EXAM 400 QUESTIONS
AND ANSWERS WITH RATIONALES| LATEST
2024|A+ GRADE|100%...
MKTG 3701 FINAL EXAM 400 QUESTIONS
AND ANSWERS WITH RATIONALES| LATEST
2024|A+ GRADE|100% VERIFIED|
What two elements are combined on the BCG
matrix to produce its four unique product
categories?
a. market size and product demand
b. market growth and relative market share
c. market growth and number of competitors
d.relative market share and # of competitors -
ANSWER-b
t has been Shelly's dream to open a bakery, and
while she has experience in making all types of
,baked goods, she always gets rave reviews for her
hand-decorated cupcakes. So, rather than open a
bakery that offers a wide variety of baked goods,
Shelly has decided to open a specialty cupcake shop
to cater to that market only. This is an example of
a. repositioning
b. limited marketing
c. mass marketing
d. market segmentation - ANSWER-d
Which marketing strategy would Krispy Kreme
doughnuts be using if it decided to begin selling its
doughnuts in Mexico for the first time
a. diversification
b. positioning
c. market penetration
,d. product development
e. market development - ANSWER-e
Carson has opened up a new sports bar/restaurant
in town. He has determined that his market
segments are (1) students from the nearby college
campus, (2) families with small children, and (3)
young adult males. Carson now has to determine
which of these segments will provide him with the
best opportunity to maximize sales. The process of
doing this is referred to as
a. marketing
b. repositioning
c. targeting
d. segmenting
e. positioning - ANSWER-c
, During what stage in the evolution of marketing did
firms believe that quality products would sell
themselves?
a. production orientation
b. sales orientation
c. customer orientation
d. marketing concept
e. relationship marketing - ANSWER-a
Which approach to marketing was especially
important during the Great Depression when
consumers did not have much money and firms
competed intensely for customer sales?
a. customer orientation
b. marketing concept
c. relationship marketing
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