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SPMT 270 Exam 1 Questions and Correct Answers
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SPMT 270 Exam 1 Questions and Correct Answers
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SPMT 270 Exam 1Basic Marketing philosophy - Answer --Examine people's wants and (needs)
-Select the best way to meet those wants
-Achieve the organization's objectives by meeting and satisfying the consumers wants
The Four Cs of Marketing (SWOT) - Answer --Company
-Consumers
-Competitors
-Climate
The P's of The Marketing Mix - Answer --Product
-Price
-Promotion
-Place
The Sport Product - Answer --Any bundle or combo of attributes and qualities that a consumer expects
will satisfy their "wants" and "needs"
-A good, service, or combination that provides benefits to a consumer as part of an exchange
Importance of Sport Marketing - Answer --In order to survive, ad thrive, sport organizations rely on
income and revenue to support their activities and programs
-Increase consumers - attendance and viewership
-College athletic departments are having to become more "Fincaciallly self-sufficient"
, -Even in high school, youth, and recreational sports are becoming more expensive
Two thrusts of Sport Marketing - Answer --The marketing of sport products to the sport consumer
"Marketing Of Sport"
-The marketing of mainstream and non-sport products through sport
"Marketing Through Sport"
Historical Challenges in Sport Marketing - Answer --Marketing myopia: "Lack of foresight"
-Lack of Market research: Get to know your consumer!
-Poor sales training and techniques: This is the "lifeblood" of your organization
Tex Rickard - Answer -Madison square garden and Boxing promoter
Fred Corcoran - Answer -Worked with the PGA
Bill Veeck - Answer -MLB owner
Don Canham - Answer -University of Michigan athletic director
Jon Spoelstra - Answer -Executive, Marketing guru
"Grandfather" of Sport Marketing - Answer --Bill Veeck
-MLB team owner and marketing pioneer... Known for his OUTRAGEOUS ideas
-Believed that sporting events should be Entertaining
-Experience should be remembered
Wanted to create loyal fans
Bill Veecks 12 Commandments for successful sports marketing - Answer --Take your work seriously. Go
for broke and give it your all
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