100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
MARKETING IN THE DIGITAL ERA WGU D373 FINAL EXAM ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE 350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) ALREADY GRADED A $26.99
Add to cart
MARKETING IN THE DIGITAL ERA WGU D373 FINAL EXAM ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE 350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) ALREADY GRADED A
6 views 0 purchase
Course
WGU D373
Institution
WGU D373
MARKETING IN THE DIGITAL ERA WGU D373 FINAL EXAM
ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE
350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) ALREADY GRADED A
MARKETING IN THE DIGITAL ERA WGU D373 FINAL EXAM
ACTUAL EXAM 2 VERSIONS (VERSION A AND B) COMPLETE
350 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100%
CORRECT ANSWERS) ALREADY GRADED A
What is the process of creating a unique
perception of a product or service in people's
minds? - ....ANSWER >>>>Brand positioning
Why is positioning important to a brand? -
....ANSWER >>>>It defines the desired
consumer perception
A sneaker company's survey data show that its
potential customers are runners between the
ages of 25 and 50 with an annual income of
$75,000 or more.
,What does the company's survey data
represent? - ....ANSWER >>>>Target market
Why do brands currently focus on brand
purpose and storytelling? - ....ANSWER >>>>To
define why a brand exists and create
authenticity
A company establishes its target market,
differentiation from competitors, and benefits
of its product.
What is the company establishing? -
....ANSWER >>>>Brand positioning statement
A business has a purple and green logo and
uses these colors in their signage, packaging,
and merchandising.
Which step is this in the business's brand-
building process? - ....ANSWER >>>>Identity
A marketing team ANSWERs the following
questions about the company and its offerings:
,Who are we?
Which business are we in?
Which people do we serve?
What are the special needs of the people we
serve?
With whom are we competing?
What makes us different from those
competitors?
What is the benefit? Which unique benefit does
a client derive from our products?
What is the team developing? - ....ANSWER
>>>>Brand positioning statement
A customer orders replacement windows in
response to a promotional discount and
positive reviews. The customer is pleased that
the quality of the windows and the installation
process matched their expectations.
Which part of branding does this characterize? -
....ANSWER >>>>Experience
, What describes brand storytelling? -
....ANSWER >>>>Developing an emotional
narrative through combining brand elements
A mother has been buying the same brand of
butter because it reminds her of meals at her
parents' and grandparents' dinner tables where
they used that same brand.
Which benefit is influencing this purchase? -
....ANSWER >>>>Habitual
A customer regularly returns to a local boutique
because of the exceptional service.
What influences the customer's buying
process? - ....ANSWER >>>>Brand experience
Which step in the consumer buying process
influences retention? - ....ANSWER >>>>Post-
purchase evaluation
A homeowner performs an internet search to
find a landscape service in the area.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller keithdaniel. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $26.99. You're not tied to anything after your purchase.
