Exam Bank Solution Manual for Health Care Marketing Strategies Already Passed
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Course
Healthcare Improvement
Institution
Healthcare Improvement
Exam Bank Solution Manual for Health Care Marketing Strategies Already Passed
Segmentation - Answers The process of dividing a market into distinct groups of buyers by identifying demographic, psychographic, and behavioral differences between them.
Targeting - Answers The process through which a...
Exam Bank Solution Manual for Health Care Marketing Strategies Already Passed
Segmentation - Answers The process of dividing a market into distinct groups of buyers by identifying
demographic, psychographic, and behavioral differences between them.
Targeting - Answers The process through which an organization identifies users that they would like to
reach and then advertises to them through various channels.
Positioning - Answers Focuses on how the customer ultimately views the product or service in
comparison to the competition.
Marketing Strategy - Answers Strategic planning that sets the overall direction for an organization,
aligning marketing strategies and programs with the organization-wide strategic plan.
Structure - Answers Includes all factors affecting the context in which care is delivered, such as physical
facility, equipment, human resources, and organizational characteristics.
Process - Answers The sum of all actions that make up health care, including diagnosis, treatment,
preventive care, and patient education.
Outcome - Answers Contains all the effects of health care on patients or populations, including changes
to health status, behavior, or knowledge, patient satisfaction, and health-related quality of life.
Donabedian Model - Answers Developed to assess quality of care in clinical practice, with no implicit
definition of quality care to allow for application to problems of broad or narrow scope.
Institute of Medicine (IOM) Framework - Answers Includes six aims for the health care system: Safe,
Effective, Patient-centered, Timely, Efficient, Equitable.
Nursing - Answers Critical components to health care marketing, involved in building relationships with
customers to satisfy needs and create value.
Health Care Marketing - Answers Refers to marketing strategies targeting providers, insurers, suppliers,
advocacy groups, patients, and families to increase awareness of their business and attract new
patients.
Nurse Leaders and Managers - Answers Involved in corporate strategic planning, implementing
strategies at the marketing management level, and promoting the value nursing brings to the
organization.
Relationship Management - Answers A major component of the product/service element of the
marketing mix, critical in creating value for customers in hospitals and health care organizations.
Advertising Messages - Answers Reinforce a positive image of nursing to internal and external markets,
promoting nursing roles and care to potential target markets.
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