__________ would probably be distributed using an intensive
strategy.
A) Popular magazines
B) Digital cameras
,C) Television sets
D) Men's suits Correct Answer A) Popular magazines
___________ is the setting of business practices designed to
plan for and present an organization's products or services in
ways that build effective customer relationships.
A) Marketing
B) Selling
C) Advertising
D) Promotion Correct Answer A) Marketing
____________ refers to short-term, skills-oriented attempts to
improve workers' job performance.
A) Performance evaluations
B) Training
C) Job enrichment
D) Development Correct Answer B) Training
____________ represent major investments in long-term assets
such as land, buildings, and trademarks.
A) Capital expenditures
,B) Goodwill allocations
C) Commercial investments
D) Contributed surplus Correct Answer A) Capital
expenditures
_____________ provide financing to new or emerging
companies with high profit potential. In return, these
organizations expect a share of ownership in return for the
financing they provide.
A) Venture capital firms
B) Private lenders
C) investment analysts
D) Commercial banks Correct Answer A) Venture capital firms
______________ means tailoring products to meet the needs of
a large number of individual customers.
A) Intermittent production
B) Mass production
C) Mass customization
, D) Computer-aided manufacturing Correct Answer C) Mass
customization
________________ is the specialized area of management that
converts or transforms resources into goods and services.
'Chip off the Old Block' is a new chocolate chip cookie created
by the Cookie Company. To generate interest, the company sent
a free package of cookies to selected homes along with a
coupon. Cookie Company's activities represent:
A) trade advertising.
B) public relations.
C) sales promotions.
D) consumer publicity. Correct Answer C) sales promotions.
A business would use the following approaches to improve
productivity, EXCEPT:
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