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Summary MKT 337 Module Two Short Paper Preliminary Market OverviewSouthern New Hampshire Universit
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MKT 337 Module Two Short Paper Preliminary Market OverviewMKT 337 Module Two Short Paper Preliminary Market OverviewSouthern New Hampshire UniversityMKT 337: Marketing ResearchPreliminary Market Overview The market for Apple VoyagerPods, designed for avid travelers, operates within the wireless hea...

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  • October 6, 2024
  • 4
  • 2024/2025
  • Summary

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  • mkt 337 module two short paper preliminary market
  • designed for avid travelers
  • operates within the wireless headphones market
  • which is projected to reach us 18166 billion by
  • with a cagr of 142 wireless

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MKT 337 Module Two Short Paper Preliminary Market Overview




Southern New Hampshire University

MKT 337: Marketing Research




Preliminary Market Overview The market for Apple VoyagerPods, designed for avid

travelers, operates within the wireless headphones market, which is projected to reach US$

181.66 Billion by 2032, with a CAGR of 14.2% (Wireless Headphones Market Snapshot,

2017 to 2032). Apple aims to enhance the travel experience by offering innovative smart

travel earbuds. Target Audience: The target demographic includes individuals who frequently

travel and seek support while maintaining independence (Gallinari, 2023, p.2). Millennials

and Gen Z, known for organizing solo travels using technology and social media, form a

significant segment (O'Donnell, 2023, p. 2). The target audience comprises tech-savvy

individuals valuing innovative solutions for enhanced travel experiences (O'Donnell, 2023, p.

2). Frequent travelers appreciate wireless headphones with features like real-time language

translation, adaptive noise cancellation, and interactive travel guides (Gallinari, 2023, p.2).

The global nature of travel broadens the target audience. However, considering the cost of the

product, focusing on regions with a strong Apple user community and popularity is essential

(Wireless headphones market). The VoyagerPods, offering upgraded experiences and aligning

with solo travel trends, can benefit from Apple's brand image and customer loyalty

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