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SPMA 4P85 Final Exam Questions and Answers
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SPMA 4P85 Final Exam Questions and Answers
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SPMA 4P85 Final ExamHolbrook (1987) - Answer -Aspects of Consumer research; interpretive, basic, qualitative, inductive
Wells (1993) - Answer -Discovery-oriented consumer research; positivistic, applied, quantitative,
deductive
Cialdini et al. (1976) - Answer -Basking In Reflected Glory (BIRG)
Wann (2006) - Answer -Team identification
Jeff James (1997) - Answer -The Fandom cycle
Giratikanon et al. (2014) - Answer -Geographical fandom
Luker (2014) - Answer -ESPN Sports Poll
McDonald and Rascher (2000) - Answer -Effects of Promotions at MLB games
Melnick (1993) - Answer -Why do people go to games?
, Muret (2016) - Answer -4Topps tables prove to be a hit
Clark (2011) - Answer -Dedicated fan section in New York
Funk & James (2001) - Answer -Connection between fans and team
Spaaij & Anderson (2010) - Answer -Fandom from sociological perspective
Tyler & Cobbs (2015) - Answer -Rivals through Social Identity Theory
Harada & Matsuoka (1999) - Answer -Gamba Osaka's new local rivals
Wann, Tucker, & Schrader (1996) - Answer -Why fans start and stop being fans
Hyatt & Foster (2015) - Answer -Why people stop being fans of NHL teams
Dossinger (2015) - Answer -Lost my love of sports on purpose
Simmons (2002) - Answer -Rules for being a true fan
Blank, Sweeney, & Fuller (2014) - Answer -Drivers/Constraints of marginalized fans
Baker (2003) - Answer -Whitest team in the MLB
Heere & James (2007) - Answer -Group influence on Team identification
Pogatchnik (2009) - Answer -Religious divide of Rangers, Celtic fans
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