Exam (elaborations)
SPMA 3P25 Final Exam Questions and Answers
- Course
- Institution
SPMA 3P25 Final Exam Questions and Answers
[Show more]
Content preview
SPMA 3P25 Final ExamWhat is sponsorship?
(fee-access-exploitable) - Answer -A cash or in-kind fee paid to a property in return for access to the
property's exploitable commercial potential
Sponsorship vs. Partnership
(relationship-vision) - Answer -Partnership indicates a two-way relationship where both parties share a
common goal or vision.
What is a property? (generic) - Answer -Generic term for any entity that sells sponsorship rights to its
assets
What is a Sponsorship Asset? (rights and benefits) - Answer -- Rights and benefits a sponsor negotiates
from a property
- AKA inventory
World Cup 2018 in Russia - Sponsor Issues (FPH) - Answer -- FIFA image
- Political landscape
- Host country
, Sponsorship Industry - Worldwide spending in 2017 - Answer -$62 billion
10 Common Assets (ICMTVSEIPD) - Answer -1. Intellectual Property
2. Category Exclusivity
3. Media
4. Tickets & Hospitality
5. Venue signage
6. Sponsor Identification
7. Event Marketing
8. In-Game Promotions
9. Pass-Through Rights
10. Direct Marketing
Mike's Missing Assets (BNDJC) - Answer -- Brand Ambassador
- New/ Emerging Technologies
- Data
- Jerseys
- Cause Marketing
5 Key Sponsorship Assets
(agree or disagree)
(D-A<Tech-C-B-I<Exp)
Replace Apparel Exclusivity with Social Media - Darien
Replace Intellectual Property with Event marketing - Darien - Answer -1. Data (agree)
- key to learning demographics of target audience
- can assist in evaluating sponsorship effectiveness
- helps quantify value for future sponsors
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Zanaya. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now