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CPCA Practice Exam - CPCA EXAM QUESTIONS & ANSWERS 2024/2025 LATEST UPDATE 100% VERIFIED
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CPCA Practice Exam - CPCA EXAM QUESTIONS & ANSWERS 2024/2025 LATEST UPDATE 100% VERIFIED
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CPCA Practice Exam______________ is the retail practice of marketing or displaying products from different
categories together to generate additional revenue for the store
multi-category promotion
incrementality
cross merchandising
retail merchandising - ANS-cross merchandising
= Volume Purchased (size) x frequency - ANS-Buying Rate (Formula)
a measure that is weighted by product units sold while on discount and product units sold when
no discount was present is called:
discount average price
average price
promoted average price
base price
standardized price - ANS-average price
a price on an item that is reduced from its everyday regular price is referred to as:
promoted price
all of these answers are correct
non-promoted price
incremental price
average price - ANS-promoted price (reduced)
a retail chain has a strategy of carrying a "limited assortment". which of the following tactics
would best match this strategy?
,limited assortment, high/low pricing, online service, smaller staff
great selection, low prices, 24-hour service, small parking lot
limited SKU counts, high/low pricing, product sampling, small store footprint
limited SKU count, low prices, limited service, small store footprint - ANS-limited SKU count, low
prices, limited service, small store footprint
additional sales beyond what is normally expected, due to promotional activity -
ANS-Incremental sales (definition)
at what levels is syndicated scanner data available?
segment level
SKU level
subcategory level
brand level
category level
all of the above - ANS-all of the above (data)
At what product level is average unit price (both regular and feature) MOST effective, why? -
ANS-ITEM level (average unit price should only be used at an item or line-priced level, because
at category, brand or segment level, it is blended average)
Audit data and scanner data are combined to create syndicated scanner data. which of the
following best describes each data source?
audit data ensures compliance in-store; scanner data is retailer point-of-sale data as reported by
a Shopper household panel
audit data includes promotional in-store and circular activity gathered by field staff; scanner data
is point-of-sale data gathered by retailers
audit data includes promotional in-store and circular activity father by field staff; scanner data is
retailer Shopper loyalty card data
,audit data ensures compliance in-store; scanner data is Retailer Shopper loyalty card data -
ANS-audit data includes promotional in-store and circular activity gathered by field staff; scanner
data is point-of-sale data gathered by retailers
Base volume is additional sales beyond what is expected due to promotional activity - ANS-NO
category management should be practiced in which of the following retail channels?
DIY retailers
online
grocery stores
none of these answers
all of the above - ANS-all of the above (retail channels)
category management was formally defined in the united states as the results of which joint
industry project?
CRM
ERP
ECR
EDLP - ANS-ECR
consumer demographic in panel data would be LEAST likely to include which of the following?
number, frequency and amount of purchases
age, marital status, and income level
credit cards used, dietary restrictions
internet access, number of TV sets, magazine subscriptions - ANS-number, frequency and
amount of purchases
Dollar stores have begun to appeal to high income families in the united states and Canada.
why is this happening?
upscale families will pay higher prices for their favorite items in this channel
, low prices on certain items are important to some upscale families
upscale families enjoy the large variety and selection offered by dollar stores - ANS-low prices
on certain items are important to some upscale families
how do light buyers differ from heavy buyers in their purchasing behavior?
light buyers tend to buy healthy products and heavy buyers buy full-fat versions, but both will
mix it up from time to time
light buyers won't purchase as much or as frequently as heavy buyers
light buyers buy roughly the same as heavy buyers, but they make a lot more trips because they
only purchase a few products per trip
light buyers primarily buy healthy products while heavy buyers don't discriminate purchases by
health options - ANS-light buyers won't purchase as much or as frequently as heavy buyers
How is buying rate calculated? - ANS-Multiply the volume purchase size by the purchase
frequency
how many steps are in the original category management process published by the ECR
sub-committee in the united states?
3
6
8
4
9 - ANS-8
if 'ACV distribution' data is not available, what is an alternate measure that you can use to
understand product distribution at an item level?
% of stores carrying
% of inventory turns
% of volume
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