Exam (elaborations)
CPCA Exam Prep - CPCA EXAM QUESTIONS & ANSWERS 2024/2025 LATEST UPDATE 100% VERIFIED
- Course
- Institution
CPCA Exam Prep - CPCA EXAM QUESTIONS & ANSWERS 2024/2025 LATEST UPDATE 100% VERIFIED
[Show more]
Content preview
CPCA Exam PrepCategory ________ need to be aligned to the category role, and set the foundations for the
corresponding category tactics. - ANS-strategies
If retailers assign "Cash Flow" and "Profit Generating" strategies to categories, what else should
they include in their strategy? - ANS-A secondary strategy that relates to the consumer
Large Christmas displays and Easter displays are good examples of which category strategy? -
ANS-Excitement Creating
Match the category strategies on the left with the most relevant description on the right. -
ANS-Traffic building: retailers use these categories to bring shoppers into specific departments
or aisles
Image enhancing: retailers use these categories to have a positive impact on shoppers through
price, service, quality, and/or assortment
Transaction building: retailers use these categories to trigger the purchase of other products/
related items
Turf protection: retailers communicate their aggressive pricing strategies to consumers
There are three key data cube dimensions - product, geography and _______. - ANS-time
period
Transaction building helps to: - ANS-Increase the size of the shopping basket
True or false: Category strategies can be customized to increase creativity and uniqueness to
categories for retailers. - ANS-True.
True or false: Category strategies can be customized to increase creativity and uniqueness to
categories for retailers. - ANS-True. Customizing categories can add in uniqueness, but can
also result in more complexity for retailers.
What category role(s) match well with a turf protecting strategy? - ANS-Destination
What category strategy is typically assigned to a few, highly visible, frequently purchased, high
ring items with competitive pricing well known to shoppers? - ANS-Turf Protection Strategy
What do you need to know before you can effectively assign a category strategy? -
ANS-Retailer's overall strategies and the role assigned to the category
What is the purpose of the traffic building category strategy? - ANS-Draw more people into the
store
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AnswersCOM. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now