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Test bank for digital marketing strategy an integrated approach to online marketing 3rd edition by simon Test bank for digital marketing strategy an integrated approach to online marketing 3rd edition by simon

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  • October 5, 2024
  • 89
  • 2024/2025
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TABLE OF CONTENT
, ,



TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22

,, Chapter,1:,The,foundati,ons,of,digital,marketing.,,,,,,,,,,,,

,,, Page,:,2

, Chapter,2:,Understanding,the,digital,ecosystem,,,,Pa

ge,:,10,,

, Chapter,3:,Integrating,digital,into,wider,organizatio

n,strategy,Page,:,13,

Chapter,4:,Understanding,the,evolving,digital,consu

mer,Page,:,17

Chapter,5:,Barriers,,considerations,and,data,protecti

on,in,digital,marketing,strategy,Page,:,21,Chapter,6:,

Enabling,technologies,for,online,marketing,and,digit

al,transformation,Page,:,25,Chapter,7:,Planning,your,

digital,marketing,strategy,–Objectives,,Page,:,29,

Chapter,8:,SEO,strategy,and,organic,techniques,Pag

e,:,34,

Chapter,9:,Building,and,optimizing,a,winning,paid,se

arch,strategy,Page,:,38,

Chapter,10:,Display,advertising,and,programmatic,t

argeting,Page,:,42

, Chapter,11:,Tailoring,your,social,media,strategy,.,Pa

ge,:,45,

,Chapter,12:,Marketing,automation,,messaging,and,

email,marketing,–

, the,unsung,heroes.,Page,:,50,Chapter,13:,Affiliates,sc

hemes,and,partnerships,to,deliver,highly,targeted,le

ads,Page,:,53,

Chapter,14:,Lead,generation,that,delivers,results,.,Pa

ge,:,56,

Chapter,15:,Content,strategy,–

, a,key,pillar,of,success,Page,:,60

Chapter,16:,Personalizing,the,customer,journey,and,

digital,experience,Page,:,65,

Chapter,17:,Effective,Experience,Design,(XD),.,Page,:,

69,

Chapter,18:,Optimizing,your,e-

commerce,platform,.,Page,:,72,

Chapter,19:,Managing,loyalty,,CRM,and,data,.,Page,:

, 75,

Chapter,20:,Measuring,success,through,data,analyti

cs,and,reporting,Page,:,80,

Chapter,21:,Providing,a,smooth,online,service,and,cu

stomer,experience,Page,:,84,

Chapter,22:,Putting,together,your,digital,marketing,

strategy.,Page,:,87

, Digital,Marketing,Strategy,3e,by,Simon,Kingsnorth,C

hapter,1:,The,foundations,of,digital,marketing,Test,b

ank,answers


1. a),,b),,d),,e)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a),,b)

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