Exam (elaborations)
CDE- AG COMMUNICATION QUESTIONS & ANSWERS
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CDE- AG COMMUNICATION QUESTIONS & ANSWERS
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CDE- AG COMMUNICATION QUESTIONS & ANSWERSA statement or advertisement broadcast, usually for free, on radio or television to
promote an event or idea that benefits the community is called a...
A. public station address
B. press style announcement
C. personal station archive
D. public service announcement - Answers-D. public service announcement
Scripts for broadcast news stories are typically ____________ than average news
stories in newspapers.
A. shorter
B. longer
C. more humorous
D. more descriptive - Answers-A. Shorter
Broadcast news stories are built around taped excerpts from recorded interviews,
commonly called ...
A. blurbs
B. news clips
C. captions
D. sound bites - Answers-D. sound bites
Broadcast writing calls for a tone that is ...
A. technical
B. conversational
C. poetic
D. educational - Answers-B. conversational
5. From a public relations perspective, what is a primary benefit of having a television or
radio news story broadcast about your organization or event?
A. good depth of coverage
B. targeted to a narrowly defined audience
C. great textual detail
D. perceived as highly credible - Answers-D. perceived as highly credible
Headlines should be written in ...
A. passive voice and past tense
B. active voice and present tense
C. active voice and past tense
D. passive voice and present tense - Answers-B. active voice and present tense
A news story about a cow in another country that had quadruplets, all of which survived,
is newsworthy to an agricultural audience because of...
A. timeliness
B. proximity
, C. uniqueness
D. B and C - Answers-C. uniqueness
Paraphrasing a subject's quotation to make it clearer for audience members usually
involves using a(n) ...
A. direct quote
B. indirect quote
C. partial quote
D. second-hand quote - Answers-B. indirect quote
People are most interested in news that is ...
A. local and timely
B. national and timely
C. unique and international
D. unique and national - Answers-A. local and timely
Most leads in news stories are _____________ long.
A. one sentence
B. two sentences
C. three sentences
D. four sentences - Answers-A. one sentence
The main purpose of public relations is to ...
A. deliver news to the public
B. sell a product or service
C. compete in the marketplace
D. develop and maintain an image - Answers-D. develop and maintain an image
______________ is the term used to describe efforts to build relationships with
journalists in order to capture positive news coverage.
A. news relations
B. media relations
C. public relations
D. community relations - Answers-B. media relations
A catch phrase used in a communications campaign to help an organization establish its
public identity is called a...
A. highlight phrase
B. logo
C. slogan
D. boilerplate - Answers-C. slogan
A ________________ is a packet of printed materials often distributed to journalists at
press conferences to enable them to write and report well-informed, educated stories
about an organization.
A. news release
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