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CMST 240 Final questions with 100% correct answers
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CMST 240 Final questions with 100% correct answers
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CMST 240 FinalWhat are informative presentations? (97) - correct answer ✔✔Presentations that provide a context in
which many different members of a company can hear the same information from a single source.
Allows for a relatively speedy dissemination of information within an organization.
What are persuasive presentations? (99) - correct answer ✔✔A presentation that persuades an audience
to do something.
Most all definitions of persuasion agree that? (99) - correct answer ✔✔Persuasion is a receiver-oriented
area of study. Our principle concern is with how receivers process and are influenced by persuasive
messages.
Persuasion involves what? (100) - correct answer ✔✔The changing or reinforcing of attitudes and
behaviors.
What is a target audience? (100) - correct answer ✔✔The target audience consists of the group of
people that you are most interested in influencing during the presentation.
When does persuasion take place? (100) - correct answer ✔✔When messages influence the attitudes
and or behaviors of receivers.
What are the types of persuasive presentations? (101) - correct answer ✔✔1. Question of fact
(addresses questions of fact focus on the truth of a claim or assertion, true or false?)
2. Questions of value (focuses on the worth we attach to an idea or action, good bad right or wrong?)
3. Questions of policy (focus on change, an existing rule or implementing a rule)
What is a topical pattern? (101) - correct answer ✔✔Best suited to persuasive presentations designed to
address questions of fact. The main points in the body should include your arguments as the reason the
"fact" is true or false.
, What is Monroe's Motivational Sequence? (104) - correct answer ✔✔The recommended pattern to use
(sequential) in Questions of Policy Presentations. It follows a logical pattern of thought and ensures that
you include all aspects in your persuasive message.
1. Attention
2. Need
3. Satisfaction
4. Visualization
5. Action
What are source factors and what 3 things make them up? (105) - correct answer ✔✔Our interest
centers on the things about the source that may make a difference to receivers.
1. Source credibility
2. Competence
3. Trustworthiness.
What 3 things help to build credibility, source factors? (106) - correct answer ✔✔1. Is she likable
2. Is she similar to her listeners?
3. Is she physically attractive?
What are receiver factors? (107) - correct answer ✔✔Our interest centers on the internal qualities or
characteristics of a person that influences his or her reaction to persuasive appeals.
What are message factors? (107) - correct answer ✔✔The things that can be done to a message that
may make a difference in whether receivers accept or reject a persuasive appeal. For example, the
message can be strategically organized, with your strongest appeal at the beginning or end. Evidence can
also be used.
What is reasoning? (109) - correct answer ✔✔The way people draw conclusions from the available
information and evidence.
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