,1. What is the primary function of the 'Journeys' feature in
Microsoft Dynamics 365 Customer Insights?
A) To track sales opportunities
B) To automate marketing campaigns
C) To visualize customer interactions over time
D) To manage financial transactions
Correct Answer: C
2. In Dynamics 365 Customer Insights, which entity is used
to represent a collection of customers who share similar
attributes?
A) Leads
B) Segments
C) Opportunities
D) Cases
Correct Answer: B
3. How does the 'Preferences' feature in Customer Insights
help in segment creation?
A) By prioritizing customer data security
B) By tracking customer purchase history
C) By allowing customization of customer communication
D) By enabling GDPR compliance
Correct Answer: C
, C) It measures the effectiveness of marketing campaigns
D) It tracks the resolution time of customer service cases
Correct Answer: A
5. Which Dynamics 365 Customer Insights feature enables
the analysis of customer behavioral data?
A) Sales Insights
B) Customer Service Insights
C) Market Insights
D) Customer Insights
Correct Answer: D
6. How can 'Journeys' in Customer Insights contribute to
improving customer engagement?
A) By providing real-time stock updates
B) By delivering personalized customer experiences
C) By automating invoice processing
D) By managing supply chain logistics
Correct Answer: B
7. What role do 'Segments' play in Dynamics 365 Customer
Insights when dealing with large datasets?
A) They reduce the need for data storage
B) They enhance data processing speed
C) They simplify data visualization
D) They ensure data accuracy and consistency
Correct Answer: C
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