Mass Media Effect - correct answer ✔✔a change in an outcome within a person or social entity that is
due to mass media following exposure to a mass media message or series or changes 8
6 Types of Media Effects - correct answer ✔✔1. Cognitive
2. Attitudinal
3. Beliefs
4. Emotional
5. Physiological
6. Behavioral
Differential Susceptibility - correct answer ✔✔the idea that media use and media effects depend on
certain susceptibility variables that we all have
Dispositional Variables - correct answer ✔✔1. personality - can influence the media that you use and
how you are affected by it
2. gender - males being more susceptible to being affected by violent content than females since they
tend to expose themselves to violence more often
Developmental Variables - correct answer ✔✔young children being influenced differently by adult-
directed television differently than adults because of different cognitive development levels
Social Context - correct answer ✔✔effects when watching media alone vs. effects when watching media
with others
3 Types of Effects of Violent Content - correct answer ✔✔1. Aggressor Effect
2. The Fear of Victimization Effect
3. Desensitization
, Aggressor Effect - correct answer ✔✔exposure to violent media increases aggression
Fear of Victimization Effect - correct answer ✔✔exposure to media violence cultivates fear and
perception that the world is a dangerous place
Desensitization - correct answer ✔✔individual does not respond as powerfully to violence or gore due to
overexposure of violent media
Prosocial Behaviors - correct answer ✔✔voluntary acts that are for the benefit of others
Prosocial Effects of Media - correct answer ✔✔1. Effects on Helping Behaviors
2. Effects on Morality
Effects on Helping Others - correct answer ✔✔i.e. playing prosocial video games increases prosocial
behaviors toward others over time
Media Effects on Children's Morality - correct answer ✔✔watching with a parent or a friend can
influence the nature of these effects (social context matters!)
Media Effects on Physical Well-Being - correct answer ✔✔link between viewing media content and
disordered eating intentions and behaviors
Media Effects on Females (Disordered Eating) - correct answer ✔✔women's behavioral outcomes tend
to be unhealthy eating in an effort to be thinner
Media Effects on Males (Disordered Eating) - correct answer ✔✔men's behavioral outcomes tend to be
excessive exercise to have more muscles
Media Effects on Mental Well-Being - correct answer ✔✔television exposure is linked to children's self-
esteem
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