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GCU MKT 315 FINAL EXAM
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GCU MKT 315 FINAL EXAM
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Test Bank for Operations Management Sustainability and Supply Chain Management, 13th Edition by Jay Heizer, Barry Render, Chuck Munson 2024 || All Chapters A+
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Test Bank for Operations Management Sustainability and Supply Chain Management, 13th edition A+
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GCU MKT 315 FINAL EXAM ACTUAL EXAM 250QUESTIONS AND CORRECT DETAILED ANSWERS WITH
RATIONALES (VERIFIED ANSWERS) |AGRADE
A message is conveyed by means of an ___, such as a sales person or advertising
media - ANSWER: channel of communication
the process of having a sender transform an idea into a set of symbols in
communication is - ANSWER: encoding
the info sent by a source reciever in the communication process is called - ANSWER:
a message
profit equation - ANSWER: total revenue minus total cost
total money recieved from sale of a product is - ANSWER: total revenue
after a reciever responds to a message, the senders interpretation of it is called -
ANSWER: feedback
form of communication seeks to influence feelings/opinions is referred to as -
ANSWER: public relations
stage of personnel selling process to ensure customer satisfaction - ANSWER: follow
up
personal selling process encompasses ___ distinct selling stages - ANSWER: 6
any form of nonpersonnel communication of a product, service is referred to as -
ANSWER: advertising
pull strategy - ANSWER: consumers ask retailers for the product
salesperson who processes routine orders - ANSWER: order taker
2 types of personnel selling - ANSWER: order taking
order getting
combination compensation plan - ANSWER: paid salary plus commission on sales or
profits generated
social media site - ANSWER: social network
click-thru rate - ANSWER: how many people click on the website
electronic junk mail - ANSWER: spam
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